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Why Graphic Design Students Are Actually Business Students

Recently we’ve debated whether Graphic Design falls into Art or Design. Something that hasn’t been featured in the debate is the constant comparison of Graphic Design to Business. Art students even refer to Graphic Designers as the “Business Majors of Art”. Are these students really Business adjacent, or just part of Business itself?


Business majors can be very easy to identify between classes. A lot of professors give us extra credit for business professionalism, and we’re required to dress up for presentations. We’re not slacking in sweats and sneakers on the regular, and neither are the graphic design students after they’ve moved beyond using charcoal. 


Nobody goes harder at networking than all of us! We may have finely curated resumes and stellar references, but you all are coming in with professionally designed business cards and comprehensive portfolios. Networking is our life blood.  


Principles of Marketing, Professional and Technical Communication, Integrated Marketing Communication, and Project Management anyone? These are just a FEW of the courses I’ve shared with Graphic Design students. You can’t keep sitting next to us and borrowing notes if you can’t admit we’re incredibly similiar. 

Career Prospects

Career conferences and networking events are looking for the best of the best. And more often than not, they’re looking for business and graphic design. It’s the dynamic duo. 

A Lot of You Transfer into Our Program Anyway

Though finance and accounting aren’t part of the design curriculum, a lot of you decide to switch over anyway. And we’re totally ready to help you calculate straight line depreciation when you make the change!

You don’t have to decide whether the business adjacent graphic design is part of the art program. It’s just good to accept that they’re basically management in the first place. 

Stephanie Zengler is a Business Administration major and Communication Studies minor, and she completely understands if you think her last name is actually Ziegler. Like a lot of business majors, Stephanie has a favorite Andrew Carnegie quote, and like a good communication minor, has very strong opinions on the Oxford comma. Aside from being a Stout student, Stephanie is an avid fan of Bay Area sports, Fleetwood Mac, and the amazingly perfect show Dollface.
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