Many people decide to become vegetarians or refuse to purchase fur clothing in an effort to minimize the negative effects due to animal testing. However, it can be difficult to think about animal cruelty when it comes to makeup and the innocent animals harmed. Let’s face it: We tend to forget about the cruelty that goes into making our favorite eye shadow when we are getting ready for a night out at Midtown.
Even so, it used to seem like there wasn’t much we could do to stop animal testing. For a long time, I had the impression that boycotting bad cosmetic companies meant boycotting the beauty industry altogether. Recently, however, I realized that there must be an alternative.
I went on the PETA website and found an extensive list of brands that are both popular and affordable for us collegiettes™ and pledge against testing their products on animals. Here are 10 that you can find at any local Target or Ulta:
- Aveda
- Bare Escentuals
- Burt’s Bees
- e.l.f. cosmetics
- Paul Mitchell
- Physicians Formula
- tarte cosmetics
- Too Faced
- Urban Decay
- Wet n Wild
I also found that China has a law requiring companies to test on animals before allowing the sale of any makeup products, but fortunately, the U.S. has no such law. This allows the brands above to choose from thousands of ingredients that are already proven to be safe without any additional testing.
So, if you’re ever at the store and can’t decide which bronzer to buy, check out the full list of kind companies on the PETA website, and see if there is a cruelty-free brand available. Without donating any money or time, you can easily support a good cause and save the lives of innocent bunnies!