For weeks now, Shane Dawson has released videos that track the year long process of creating his collaboration with YouTube makeup guru, Jeffree Star. Although fans have gotten snippets about what the collaboration includes in each video, the line finally went on sale Friday, November 1st at 10 am PST.
The collaboration appeared to only include makeup at first, but Jeffree and Shane delivered so much more. Not only did they create an amazing palette called Conspiracy, but they also created all new liquid lipsticks, lip gloss, lip balm, a mini palette, mirrors, makeup bags, track suits and more.
Although most of the merchandise maintained the classic Jeffree Star designs, minor changes like making caps black added the twist that maintained the cohesiveness of the entire collection.
The origin of the palette is a reference to Shane’s everyday life. For example, one of the lipsticks released was named Ryland, after his fiancee. Whether it is shade names or logos on the merchandise, the entire collection represents Shane Dawson. Instead of letting themselves get put down by people, the duo took their critiques and turned them into one of the most coveted collaborations.
The documentary on Shane’s channel tracked the process and showed the two constantly having to overcome obstacles in order to make the collaboration happen. Whether it was rumors about Shane, Jeffree losing pets, robberies, being unsure about what the audience would like, there was nothing that Shane and Jeffree could not overcome.
The most impressive aspect of the collection is that fans know how it was created from the very beginning. Shane shared every step that it took to create his merchandise with his viewers; even going as far as showing sale deals with Morphe cosmetics. Not only is this unheard of in the makeup community, it made the audience even more excited for the final outcome.
Even after three hours of the merchandise being on sale, both Morphe and Jeffree Star’s websites were still broken. Everything in the collection completely sold out.