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What is K-Beauty? A Korean’s Perspective on the Beauty Phenomenon

As a Korean-Canadian living in Canada, it’s been really exciting to see the global popularity of K-Beauty. Whether it be YouTube videos of my favourite vloggers trying K-Beauty products or seeing stores such as Sephora adding K-Beauty to their collection of products, K-Beauty is rising and here to stay.

K-Beauty stands for Korean Beauty and is a term that’s used for beauty products and beauty/skincare routines from South Korea. The difference between K-Beauty and the beauty/skincare products and routines that we’re used to in North America is the emphasis on healthy and clear skin. K-Beauty starts with the belief that healthy, clear skin is the first step to your beauty and makeup routine. The first spurts of Korean beauty influence in North America were in 2012 when Korean BB creams started to make their way into Western markets, their popularity thanks to their all-in-one effect of a foundation, moisturizer, and sunscreen. These days it’s so easy to purchase Korean beauty products, and you can trust me when I say that your skin will thank you. 

The overall Korean makeup style is focused on a natural, dewy, and light look. The style of makeup differs from person to person, but in general, dark smokey eyes and thick matte lipsticks are not as common in South Korea, although we are starting to see some changes in makeup trends. If you’re interested in Korean makeup or want to know more about K-Beauty, check out some of my favourite Korean makeup artists!




Have a beautiful day, and may you be blessed with clear skin and an endless supply of makeup!

Emma is a fourth year student, majoring in Sociology w/ a minor in Environmental Studies. She aspires to be a travel & lifestyle editor and enjoys any drink with mint and lime.
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