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HC’s Guide to The Season’s Top Mascara

This article is written by a student writer from the Her Campus at U Iowa chapter.

Have you ever watched yourself or a girl friend put on mascara and wondered: Why can’t we keep our mouths closed while applying mascara? It always makes me laugh that I can’t seem to close my mouth while I’m putting my make up on.  There is a perfectly sound reason for this. In order to apply mascara most effectively, most women tilt their heads back, which pulls the muscles in their neck and jawbone back. This opens up their mouth, making their faces longer so that they can easily apply their mascara.

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Here are the top 10 best mascaras this season that can help you make the “O” face.

1. Lancôme Definicils 

This mascara is a favorite for any girl. It stays in place and doesn’t flake. This mascara will coat every lash on your eye from the root to the tip. It comes in five different colors making it easy to match with your outfit. Be prepared to tell people, “Yes, my eyelashes are real.”

2. Diorshow Mascara
Diorshow mascara will make you want to flash your lashes. This mascara gives you the longest and thickest eyelashes you have ever seen. There are three colors including black, Azure royal blue, and Chestnut. This formula adds staying power and suppleness.

3. Chanel Inimitable Mascara
Looking for the perfect “just-off-the-catwalk” look? Try this mascara for extra length and curve. A 2007 CEW Beauty Award Winner, Chanel Inimitable can definitely compete with the other great mascaras out there. No matter how long your day is, your mascara won’t move out of place. Try the waterproof version in bronze for a “to-die-for” look.

4. Cargo Blu Ray Mascara
If you are sick of clumps, make sure you try this mascara. The brush leaves no clumps behind and lengthens, curls, and separates each lash to perfection. The wand is a specialized flat wand that is easy to use and gives your lashes a great high definition look. It is only available in black, but that’s good enough for me.

5. Guerlain Le 2 de Guerlain Mascara 

This mascara has been spotted in several fashion magazines this past season and ranks well on the top mascara splurge list. The packaging is so beautiful; it’s worth the money you have to pay. It is a beautiful and fashionable design and comes with two wands, a regular wand and a mini-wand. The mini-wand helps to reach for those little lashes on your eyes. The mascara also quickly dries and does not smudge or clump. Plus it can be washed off easily with soap and warm water. It is available in four colors, including two fun shades, blue and violet.

6. Blinc Kiss Me Mascara
This water-resistant mascara will help we collegiettes™ to stay fabulous while at the beach this Spring Break. It has maximum amplification and hold and doesn’t run, smudge, clump, or flake, even if you cry or rub your eyes. This mascara was among the nominees in the 2008 Best of Sephora.

7. Clinique High Definition Lashes Brush then Comb Mascara
This mascara is a great high definition mascara, which makes them a definite top mascara steal. This mascara was Allure Editor’s Choice for 2006 because it gives you a dual-edged wand to help coat each lash perfectly. It’s the best wand to stop smudges because of its small wand size. It’s available in two colors for those who want a more natural lash.

8. Smashbox Full Exposure Mascara
Fiber mascara that creates the longest, biggest lashes on camera.  According to smashbox this mascara creates a 104% increase in lash volume for scene stealing lashes at every angle without smudging, clumping, or flaking.

9. Maybelline Great Lash Mascara 

Maybelline Great Lash Mascara is a great steal you can find at any local grocery store or convenience store in the beauty aisle. It has been around for over 35 years and is still going strong. The green and pink tube has become an icon on the shelf and is available in a variety of colors and shades.

10. Cover Girl LashBlast
Cover Girl LashBlast is a personal favorite. It isn’t overly priced and its great mascara wand has tons of bristles to help curve around and cover all of your eyelashes. It is clump-free and it boosts your lash length. It is also smudge proof and easy to apply. An added bonus is how easily it washes off. It comes in four colors, as well as a new waterproof formula.
 
 
 
 
 

Emily is a junior at the University of Iowa and is studying Journalism and Pre-Law with a minor in Health Communication. She has been a part of the Her Campus University of Iowa team since it was founded in 2010 and is a member of Ed on Campus. She has grown to love magazine writing and editing and if she somehow can't land her dream job (to be Carrie Bradshaw), she wouldn't mind settling for a job in the magazine industry. If nothing else, she hopes to attend law school somewhere in the Bay Area out West, her favorite place to be. Since the age of 15, Emily spent her summers in California, doing internships and falling in love with San Francisco. Some of her other interests include her 4-month-old longhaired wiener dog Henry, blogging, celebrity gossip, sushi, Private Practice, fro-yo, being a journalism nerd, and anything involving good conversation with good people. Although she's not exactly sure of her plans for the future, she knows journalism will somehow be the driving force in her career.