In April 2022, Grammy award-winning artist and musician Lizzo partnered with Fabletics, Inc. to launch a new shapewear company called Yitty. Since then, she has released nine different collections with a new one launched this summer. It’s important to acknowledge how Lizzo designs products for all, no matter your gender or body type.
When Lizzo first began her shapewear brand, she had a goal of helping people of all body types feel confident in their own skin. Most recently on March 30th, she announced a new line that will offer gender-affirming shapewear in honor of International Transgender Day of Visibility. This is a monumental moment for the Transgender community considering there’s been a lack of inclusivity in fashion.
The collection is titled “Your Skin” and is for people of all gender identities. A few of the featured items include basic black pieces, bike shorts, binder tops, bodysuits, and tucking thongs. Binder tops and tucking thongs are two garments often used by trans or gender-diverse people and are created to allow for a visibly flat appearance to the chest of crotch areas.
For the Transgender community, many have expressed feeling lost in their own bodies, because they’re unable to find clothing that makes them truly feel themselves. This is just one reason why Lizzo’s brand is so important. Fashion often excludes the Transgender community; however, Yitty is dedicated to serving all bodies and including everyone in fashion.
The official release date for the gender-neutral shapewear collection has yet to be announced. We do know it will be released this summer and available to shop at yitty.fabletics.com. In addition to Yitty’s gender-neutral shapewear, Lizzo designs products for people of all shapes and sizes. For many plus size women, it can be difficult to find sizes above XL in stores.
While some companies such as Old Navy and Aerie have attempted to expand their sizing, they aren’t able to collect enough information on how much inventory to buy in each size. Therefore, many plus size consumers can’t find their size in popular stores or online. Each of Lizzo’s products can be purchased in sizes XS to 6X. She explained in an interview, “Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included.”
The brand’s website even offers a style quiz that includes questions about what you love to wear, the level of support and where you want support from, colors you like, and your bottom, bra, and top sizes. Once you complete the quiz, Yitty customizes your shopping experience, showing you products that correspond to your answers.
Yitty is an opportunity for everyone to be who they want to be. The fashion industry has been becoming more inclusive, but there are still many changes that need to be made to make it inclusive for all. Clothing brands need to expand their sizes and design more gender-neutral products. It is unfair for Transgender and plus size communities to be excluded from the fashion industry. Everyone deserves to feel comfortable and confident in their own skin no matter what gender or size they are.