Now more than ever TikTok has become the app that aspiring artistS go to for their chance at fame. No matter the craft, the algorithm will get you to the right side of TikTok. In terms of music TikTok has be able to boost artistS far in short periods of time. The app’s blueprint takes creators to the next level, because literally anyone can go viral, it’s all in the hands of the users. Below I share ways TikTok has shaped the world of music all in one app.
Algorithm appreciation
There is a level playing field that is fostered by TikTok. The platform pushes out new content including a a diverse range of music to users in order to break the traditional genre and allow Gen Z to explore a wide range of sounds.
Dance Challenges
We all know that TikTok has its never ending eras of dance challenges and with that, music serves to boost these challenges along with gain popularity through the trends.
independent artist turned stars
Smaller, lesser-known artists now have opportunities to share their music to millions. Gen Z is a driving force for user generated content that boosts the support and promotion of these independent artist, all playing a part to create a more diverse and inclusive environment of the music industry.
Global view
Gen Z users from all over the world have access to the app and are able to boost songs of all genres. The sharing of music across the globe is a vessel for interconnecting an assortment of cultures and their unique sounds.
Some familiar artist that you may have heard of that have had some big success on TikTok include but are not limited to:
Doja cat and “Say So” was propelled by the viral dance challenges and ranked it at the top of the charts.
Lil Nas X’s “Old Town Road” was pivotal when it came out as it had great success in on the music charts swell as its own pop culture moment.
Dua Lipa’s “Don’t Start Now” where users on TikTok ate it up with dance trends and challenges that ultimately resulted in its presence on the charts.
TikTok serves as a catalyst in reshaping the musical landscape of music for Gen Z. The influence it has transcends beyond just trends, but provides a vibrant ever-growing community to express cultural identity, exploration, and create connections between artists and their fans. Gen Z continues to be trailblazers for digital culture and is ever-changing the world of media around us.