The show must go on, and that’s exactly what will happen this fall. The Life Is Beautiful music festival will be opening its doors in Las Vegas starting Friday, September 17th through Sunday, September 19th. The festival might make its mark as one of the first official comeback concerts in the U.S. since the COVID-19 pandemic hit.
Almost a year ago, the world turned upside down when the first few coronavirus cases were reported in the U.S. All concerts and music festivals have been canceled or postponed due to the CDC viewing these gatherings as superspreaders. Over the months, we have seen life return to some normalcy by opening up restaurants, retail stores, and movie theaters with COVID safety guidelines and capacity restrictions. But concerts and festivals are the only things that the country anticipates to start again.
Due to the pandemic, the live music industry significantly declined in revenue and ticket sales, thus hurting musicians and famous ticket promoters. While artists postponed and canceled their shows, many of them offered refunds for the tickets. This resulted in companies, such as Live Nation, facing a 97.7% year-over-year revenue decline at the end of 2020. The company’s reports from their second quartile earnings showed a drop in 2.35% of their shares. Companies like Live Nation and Ticketmaster have tried alternative measures to live performances. However, the virtual concert sales are not cutting it. With the rise of vaccinations and a controlled rate of coronavirus cases, festivals might be the light at the end of the tunnel for the U.S.
Life Is Beautiful is a 3-day music festival based in Las Vegas, Nevada, operating since 2013. They announced last week that they would still be proceeding with the festival in 2021, and tickets will go on sale Friday, March 12th. The festival is known for its variety of genres that appeal to audiences of all ages. The creators of Life is Beautiful to describe it as “more than a festival, it’s a way of moving through the world.” The purpose of Life Is Beautiful is to enrich the culture in downtown Las Vegas through its perspective on art and music presented at the festival. The official lineup was announced this morning. And you can expect headlines by Billie Ellish, Green Day, Tame Impala, Dillon Francis, ASAP Rocky, and Modest Mouse. The versatility in artists gives fans a little bit of everything.
The music festival has not released any safety regulations or guidelines in regards to COVID-19. The official website states that “what may be required beyond a ticket to enter the festival grounds” will be later announced. This statement has transpired theories on whether a vaccination must be required along with your ticket. But for now, we can assume measures will be taken to ensure a quality and safe environment for concert-goers to experience.