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A&M Collabs with Travis Scott’s Cactus Jack

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at TAMU chapter.

If you’ve been to the MSC lately, you may have seen signs that read “Welcome to Aggieland, Jack” plastered across the Barnes and Noble. In A&M’s latest merch drop, the university has collaborated with Cactus Jack, the official brand of diamond-certified rapper, Travis Scott. The collection, titled “Jack Goes Back to College”, was released on April 4th and features apparel and accessories specifically designed for college students. The price is a splurge, with pieces ranging anywhere from $58-$160. Nonetheless, the collection sold out both in-store and online.

A&M, along with 11 other universities, hosted a launch party to celebrate the release. The launch party featured a pop-up shop style layout within the MSC’s Barnes and Noble. Fans began lining up outside as early as 5 am while a DJ played all of Scott’s greatest hits. When the doors opened, students flooded the bookstore hoping to be the first to snatch up the items for themselves or to resell.

Cactus Jack’s collaboration with A&M is just one of 28 different lines launched with colleges around the country. Scott partnered with sports retailers to design and produce the high-end collections, including Fanatics, Lid, and Mitchell & Ness. According to Texas A&M Today, the collection aims to blend “collegiate pride and streetwear style” into campuses. Director of Strategic Initiatives for Lids Sports Group, Tanner Witsken, noted the uniqueness of the products, stating that the collection was intentionally “disruptive” and catering towards the “fashion fan and culture customer”.

To receive the latest updates on Cactus Jack’s collabs, visit https://www.cactusjackfanatics.com/cactus-jack-notify-me/x-6194 and https://shop.travisscott.com/.

Katie is a junior accounting major and second year a staff writer for HerCampus at TAMU. She mainly writes about cultural discourse, local events on campus or in the Bryan-College Station area, and her personal experiences. Beyond HerCampus, Katie served for two years as a peer mentor for the Freshman Business Initiative, helping freshmen through career training activities such as resume workshops and mock interviews. She was also a member of the social committee for Freshman Aggie Ladies Leading where she helped plan social events. This summer, she's excited to start her first internship in audit at a CPA firm in Dallas. After graduating with her Bachelor's in accounting, she hopes to pursue an MBA. In her free time, Katie enjoys listening to pop music, reading, watching movies, and playing Animal Crossing. She is obsessed with smush-faced dogs (especially bulldogs and pugs), the color pink, and collecting Funko Pop dolls. Katie can be spotted at Velvet Taco, Chipotle, or at various thrift shops around College Station.