In the midst of constant algorithms, platforms, and marketing tools coming to life that we are all having to learn on a day-to-day basis, don’t get carried away with the future of digital marketing and forget about what’s happening now!
As always, Google has come to the rescue with their Digital Marketing Course available online. From the introductory information of digital marketing to the deep analysis of analytics, you have the opportunity become digitally saavy in only a few modules.
The best part—when the modules are completed, you are able to complete a certification exam that could potentially award you the Google AdWords Certification- a world renowned certification that proves your knowledge and excellence in the world of digital marketing.
10 Benefits of Becoming Digital Marketing Certified
1. Getting the certification allows you bragging rights to claim you are in the top 1% of something
2. Certification proves you are an achiever, not a doer
3. If you’re currently looking for work, certification is a great tie-breaker
4. When looking for a job, you’re already ahead if the company requires certification
5. Being certified in digital marketing makes you tougher candidate to replace
6. If you’ve been out of school a while, certification will give you something new to focus on during an interview
7. When dealing with the wrath of job application questionnaires, recent certifications in different areas can help score the interview you need to land the job
8. A certification and the knowledge that comes along with it could be the start of a new entrepreneurship opportunity
9. Certifications could possibly open the door for networking opportunities
10. A certification is evidence to your potential and current employers that you have exceptional digital marketing skills
In completing Google’s certification, you will have extensive knowledge of Google AdWords, the very thing that can change a business for the better. Comcast, Universal, HGTV, Mercedes-Benz, and countless others have used digital marketing to create an effective campaign that drives business to their companies in an efficient manner. In using Google AdWords, Comcast created a click-to-call and mobile landing page which drove online sales up by 10%.
According to the above infographic, SEO is the most effective source for lead generations. Even more specifically, studies have shown that almost 80% of traffic to websites comes from leads generated by search engines. The Google Digital Marketing Certification course teaches the steps to creating a successful SEO and Key Word choice to improve rankings on Google’s Search Engine, ultimately increasing traffic onto specific web pages.
The moral of the story is, it’s time we stop getting carried away with the future of digital marketing and what could be trending, and start actively pursuing a certification by the very company that has changed the definition of traditional marketing. By completing the certification, you are expanding your skill set that is not applicable by many which opens the door to opportunity for success in this fast paced industry we call Digital Marketing.