From songs to books, TikTok can make anything or anyone go viral. 250K views and 100K likes later, the Aerie crossover leggings are sold out — or the new Maybelline mascara is suddenly all gone on shelves. TikTok has the power to raise influencers and products to unbelievable heights in terms of popularity. In this article, I will reveal the top five beauty products that got viral on TikTok and what made them pop up on your For You page.
Rare Beauty Soft Pinch Liquid Blush
Rare Beauty
It’s *rare* to see a single GRWM or make up tutorial video without the mention of the Rare Beauty Liquid Blushes nowadays. With its variety of colors and heavy pigmentation, Selena Gomez’s new makeup brand is making a name for itself on TikTok’s beauty platform.
Charlotte Tilbury Beauty Light Wand
Charlotte Tilbury
With its unique cushion applicator, this Charlotte Tilbury highlighter/blush has become a popular topic on many For You pages. The shade “Pinkgasm” is especially GORGEOUS!
Elf Color Correctors
Elf
These affordable color correctors by Elf come in the shades of green, yellow, blue, peach, and orange. Each of the colors has its own purpose:
- Yellow: Camouflages dullness in fair-to-medium skin tones
- Green: Covers redness, blemishes, and rosy cheeks in all skin tones
- Peach: Camouflages dark circles under the eyes in fair-to-medium skin tones
- Orange: Offers the same benefits as Peach, but for deeper skin tones
- Blue: Offsets orange and yellow tones in the skin
BYO BLUSH Color Changing Blush Oil
Youth Foria
This unique Youth Foria’s color changing blush oil reacts to the skin’s pH to give a natural flush made with skin-friendly, plant-based ingredients.
Dior Glow Oil
Dior
Dior’s classy glow oil provides the perfect, glossy lip look! It creates a shining coat that can be worn alone or with your other favorite lip products.