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This article is written by a student writer from the Her Campus at Rutgers chapter.

News of Taylor Swift and Travis Kelce’s budding relationship have dominated headlines this past month. Most people love this pair, and Swifites have been tuning in to football games to see Taylor cozying up to her new man’s family. Other people, however, are skeptical of the genuineness of this relationship and think it’s a publicity stunt. Although we can’t know for sure, it’s fun to speculate. News of other celebrity couples has flooded the media, and some of them seem like unlikely pairs, but are they a publicity stunt? Here’s a list of the most recent celebrity couples to hit social media that are (probably) PR.

Taylor Swift & Travis Kelce

We’re starting off with the couple of the hour — Miss Swift and Travis Kelce. The Kansas City Chiefs tight end and the pop superstar have taken the internet by storm. Broadcast ratings for Chiefs games have soared with Taylor’s fans trying to catch a glimpse of her watching her new beau, and Kelce’s jersey sales are higher than ever, even after this year’s Super Bowl win. Despite consistently being photographed getting out of cars together and holding hands, we think this is some classic PR. But, why? Taylor is on a career-high after her Eras Tour summer and the release of the Eras Tour movie, and who’s the one group who can’t ever seem to get on her side? Sports fans.

Our opinion? This romance is definitely a PR move! Why else would Swifities watch football if not to see their favorite gal?

Kylie Jenner & Timothée Chalamet

Kylie and Timothée have baffled fans and nonfans worldwide. This is likely the most unexpected and confusing couple of all, since Kylie has been on and off with Travis Scott for years, and was with him even until recently. After the parents of Stormi and Aire Webster split quietly in January 2023, rumors of Kylie and Timothée sparked in April. Kylie took a hiatus before going public with her new boo in September 2023. The two stars have virtually nothing in common (at least from the outsider perspective), which does ignite questions about the couple’s validity. This is a suspicion echoed by Kylie fans and Timothée fans alike.

Look at those darling smiles! What a great shot for paparazzi…

On the flip side, however, the couple has been impressively private and secretive in their relationship. This could be interpreted in two ways: one, they’re just a couple of lovebirds wanting their privacy as they get to know each other; or two, they know the media will each up every little bit of action they get since the relationship is so very hidden. Our verdict:

Most likely PR, though it may be too soon to tell.

Kendall Jenner & Bad Bunny

We’re coming in hot with the second Kar-Jenner on this list, Kendall Jenner, and her Puerto Rican superstar man Bad Bunny. The two made headlines in February 2023 after being seen leaving a Beverly Hills restaurant together. Now, in October, they still seem to be going strong. Although lowkey, Jenner and Bad Bunny’s relationship, whatever it may be, is buzzworthy news. They made their first public appearance at a Lakers playoff game in May, and social media went crazy. In September, they appeared together in a luxe Gucci campaign. Was this all one big lead-up to the Gucci campaign? Or just a coincidence? You know what they say, “the Devil works hard but Kris Jenner works harder.” Rumors are that Bad Bunny is in an open relationship, and the two are just having a good time. Whether it’s flirting at Drake concerts, some PDA on the basketball sidelines, or writing lyrics hinting at the romance, they’re definitely a sight for sore eyes. However, skeptics say the relationship is definitely a PR stunt, especially after the following images. Haters say her body language is hinting that she’s not that into him, but it’s difficult to tell.

That being said, our verdict is that this is not PR! Although it was a surprising pair, the low-key nature of the relationship makes it seem legit.

Kim Kardashian & Pete Davidson

We all remember hearing those initial rumors about Kim K and Pete. At first, we chalked it up to tabloids being tabloids – anything for a story, right? Yet, when pictures began to surface, we all stopped, utterly confused, and wondered how on earth those two could’ve ended up together. This picture, in particular, had us floored…

Staged or off-guard? The affection between them sure looks convincing.

Talk about breaking the internet. Other than their significant age difference of 13 years, the union itself just begs the question: how does this work? Kim and Pete come from completely different worlds in every sense. The childhood, upbringing, culture, family background, career, and current position in society of the two celebs vary drastically. Conversation topics must have been limited. Then Kanye got involved in the drama, and gossip magazines ate it up. This deepens the plot, as all three of them (Kim, Pete, and Kanye) gained some serious attention and relevance in the media. But the juiciest bit of all? Kim and Pete debuted their relationship at the red carpet premiere of the new Kardashians show on Hulu. There’s no way that’s simply a coincidence. The verdict is in: 

Sorry, Kim and Pete, but this relationship looks like PR to us!

Emily Ranieri

Rutgers '24

Emily is a senior majoring in Journalism and Media Studies. She loves reading, movies, art, and music.
Anmei Wang

Rutgers '25

Anmei is a Sociology major at Rutgers University - New Brunswick. For fun she enjoys reading, fashion, skincare, working out, and spending time with friends. She is also a huge foodie and coffee addict!