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Consumers recently stampeded their local Target to acquire the Stanley x Starbucks Pink Quenchers. Resale sites such as Stock X sell Stanley bottles for up to thousands of dollars. If you’re like me and your stream of consciousness has largely excluded water bottle hype, the recent craze over water bottles has been confusing. Gone are the days of Swell and cheap plastic bottles. The popularity of the Stanley brand has reached a new peak. But can the product live up to the praises it’s receiving?
I was lucky to be gifted with two types of Stanley water bottles for Christmas. One was the classic Quencher Tumbler, and the other was a Flip-Straw Tumbler, basically an adultified sippy cup but in the best way possible. I recognized the brand, but I figured it was a popular holiday gift due to the appealing aesthetic of the bottle.
I only realized the value of the bottles on New Year’s Day. I had the sense to leave the sippy cup filled with ice-cold water beside my bed before I went out to celebrate. Little did I know that this simple act would cause a butterfly effect in which I started the beginning of my New Year in a new way.
I awoke with the assumption that my water had turned mildewy overnight but was pleasantly surprised to hear the ice clinging to the metal interior as I picked it up. My throbbing headache from the previous night’s debauchery quickly subsided as I chugged the contents from my new tumbler. Awakening in the new year to benefit from the fruits of unexpected blessings felt mildly life-altering. Quenching my thirst filled me with something new. In that moment, I learned that it is the little things.
I decided that morning to do something I had only done once in the previous year. The powers of the bottle compelled me to lift myself from the comfort of my bed. I threw on some workout gear, shuffled out the door, and headed to the gym—Quencher in hand. The shape of the bottle fits perfectly in the cup holder of my car. It sat perfectly stable in the cup holder of the elliptical as I worked my way up and down the stairs.
Buyers can choose between an array of stunning colour options that complement the subtle yet eye-catching design of the bottles. The tumblers emanate an aura of quiet luxury despite their sensible bulkiness. The ergonomic build of the Stanley bottles allows for the variety of its potential uses. Days spent rotting on the couch and TV binging are better with a Stanley bottle that rolls around with you without making a spill. The durable material of the tumbler allows it to withstand more strenuous activities as well — Stanley made headlines when one of its tumblers survived a massive car fire. Although the bottles don’t come cheap, the product’s popularity and overall quality suggest that the price is fair. Stanley also ensures the sustainability of their bottles.
The growing trend of brand simplicity increases Stanley’s popularity. The quiet luxury of the Stanley bottles responds to a call from consumers in the current era of maximalism and excess by providing a sensible and attractive option.