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ROAR For Good: Fashionable Safety Jewelry for Empowered Women

This article is written by a student writer from the Her Campus at PSU chapter.

It’s nighttime. There is barely any light coming from the streetlights running along the sidewalk. You seem to have been the only one pulling an all-nighter at the library tonight. Your apartment is too far from campus to call someone to walk you home. No one else is out. It’s just you.

It can be scary walking home alone at night. Some girls have pepper spray or knives. But what if there was a better option? A new company, ROAR, is looking to fill that need. ROAR For Good is creating a new line of jewelry, called Athena, which can act as a panic button if something bad happens to you on your walk home at night. Once pressed, a loud alarm will go off, your friends and family will be alerted of your location through text message and the authorities will be called – all at once.

While the jewelry has not been released yet, there is a current IndieGoGo campaign raising money to get the idea off the ground. ROAR has set to raise $40,000, and they have already surpassed the goal. Pre-order the jewelry and support the cause HERE.

And the company is not stopping there. ROAR for Good is committed to reducing violence and abuse by investing in non-profits. Ten percent of the money raised by their IndieGoGo campaign will be donated to raising awareness about abuse and violence towards women.

Want more information? Visit www.roarforgood.com

I am a junior majoring in public relations and psychology with a minor in music technology. I love to watch Netflix until 6am when I have a paper due the next day and eat a half of a pizza for dinner. I've been a part of Her Campus PSU for three semesters, and I can't wait to share what I have to say with you!
Rachael David is currently a senior at Penn State University and serves as the Campus Correspondent for Her Campus Penn State. She is majoring in public relations and minoring in psychology. Her love of creative writing and all things Penn State is what inspired her to become a member of the HC team in the fall of 2013. Her background experience includes working for the Undergraduate Admissions Office at Penn State as a social media intern in the spring of 2014 and is currently working as a social media intern for an internet marketing company in Harrisburg called WebpageFX. This past summer she also served as a PR intern for Tierney Communications. Rachael enjoys anything media related especially catching up on her favorite shows, including Saturday Night Live and any show on Food Network. She has a passion for food but also loves being active and spending her free time running or hiking. She hopes to gain more experience in all aspects of the media industry during college and plans on pursuing a career writing for a life & style publication in the future.