You read that right. Target has be selling fancy French-style rosé since March 4th.
We’re just as surprised as you are.
Yes Way Rosé, a wine brand known for its Instagram-lifestyle appeal, struck a deal with the big-box company to sell the signature bottle – also named Yes Way Rosé – exclusively on its shelves. Like we needed any more convincing to do a weekday Target-run.
Fire up your Instagram. Rosé season is just around the corner.
According to the company website, Yes Way Rosé is an “elegant Provencal-style blend with tasting notes revealing a bouquet of strawberry, citrus, and white peach,” designed to go with everything from a sriracha Buddha bowl to that bag of sour gummy worms you bought in Rite Aid at 2am. While the bottle is a bit more pricy than our college budgets might allow – $13 a pop, no joke – and Pennsylvania alcohol laws continue to be the worst, this author would like to get her hands on it.
Besides, who doesn’t want a classy French wine you can actually say?