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5 Makeup and Beauty Gurus You Need to Follow on YouTube

This article is written by a student writer from the Her Campus at NCAT chapter.

Over the last couple of years YouTube has really become a source for learning the ins and outs of doing makeup. I mean honestly, the YouTube beauty industry is BOOMING right now. There are several average women and men who have exercised their potential in makeup artistry and now they have thousands of subscribers, millions of views, and one hell of a platform to live comfortably upon.

Because there’s a plethora of different artists on the Tube helping young girls all over the world learn to master the art of makeup, it’s sort of hard to find all the good ones. Even aside from their makeup skills, personality is also a huge reason of why so many YouTubers have such a vast following.

So here’s a list of some incredibly talented artists who you can learn a lot from and that will have you walking around looking like you had your own makeup squad working their magic.

  1. Jamie Genevieve:

 

Different artists have their own signature techniques to their makeup madness and Jamie’s is definitely one that stands out in a crowd. Her looks are always grungy but so glamorous. She has a variety of different looks using various techniques, but she always sticks true to her blown out smokey eyes and jaw dropping highlight.

Watch if: If blending or smokey eyes are a concern of yours, she’s who you need to be binge watching!

  1. MsRoshposh:

MsRoshPosh is a Jamaican natural beauty who utilizes her makeup skills only to enhance said beauty. She always does amazing looks that focuses on flawless skin and spectacular eye looks. The brown goddess also does a lot of celebrity inspired looks and she’s always dead on with her recreations!

Watch if: If you’re interested in achieving popular celebrity looks, then MsRoshPosh is your girl!

  1. Nicole Guerriero:

A lot of YouTube makeup artists mainly focus on the makeup that goes on the face and not quite always our actual skin. Nicole’s knowledge goes beyond her ability to blend and conceal, but she also has a few tips and tricks up her sleeves for achieving certain hair looks too! She’s also super hilarious and relatable so you won’t just feel like you’re watching someone get prettier on camera.

Watch if: If your go to makeup look is simple but glam, Nicole is the perfect person to learn tips and tricks from!

  1. Manny Mua:

Believe it or not but there are also men making an impact in the beauty industry! Traditionalists in society say that men can’t do makeup let alone wear makeup, but there are several guys on YouTube who are breaking past that barrier. Manny’s creativity will definitely impact your usual makeup application techniques and have you wearing looks you thought were too hard to achieve. Manny also has a quirky personality that makes you totally relate to him and consider as your own friend by time the video is over.

Watch if: If you’re trying to figure out how to do the perfect glam eye looks!

  1. Faceovermatter:

Not all great YouTube makeup artists are well established or have a full time career in makeup and Faceovermatter is a prime example. This young YouTuber represents a younger generation that is interested in makeup but doesn’t need 500 different brands sponsoring them. Seeing someone just as close in age as their demographic makes it easier for viewers to not be intimidated by daring to be different and wearing a certain amount of makeup. Her looks are always beautiful and different, while allowing her bold artistry to peek through.

Watch if: If you’re not afraid to be bold in a subtle and everyday type of way, you should definitely head to Faceovermatter!

  1. Patrickstarrr:

I know we only said five gurus but Patrick’s way too cute and fun to leave out! He, just like Manny, is redefining what it means to be a man in the makeup world! His looks are always fabulous, fun, and bold. Not only are his makeup skills to die for, but so is his personality! Patrick’s onscreen presence is definitely one of a kind and when he takes the time to do Q&A videos or speak to his followers aside from makeup, he’s so inspiring! Who else do you know is giving you simple but valuable advice like, “Be kind and have courage”, all the while beating his face for the gawds?!  

Watch if: If you’re looking for bold and exciting looks to try out, you should definitely stop by Patrick’s page!

Now may the makeup fairy be with you on your quest of conquering the perfect contour and even more winged liner!

Aspire to inspire.
Hi everyone! I am a sophomore at North Carolina Agricultural and Technical State University who should be majoring in Weddings, but is actually a Journalism & Mass Communications student with a concentration in Multimedia. Originally I am from Woodbridge, Virginia, which is about 30 minutes south of our nation’s capital. I have lived here all my life, but I’m not afraid to branch out and explore the world. This past summer I studied abroad in Sydney, Australia to engage and immerse myself in Australian culture. The experience was phenomenal and I’m already counting down the days until I can return that beautiful country. Check out my Tumblr, Instagram, Pinterest, and Facebook.