JH: Tell us a little bit about your work and educational background.
SI: I grew up in Chicago. I attended the University of Wisconsin and majored in retailing, with a focus on design and merchandising and received a certificate in business. I also studied at the American School in London. Before starting Boy Meets Girl®, I worked for Zandra Rhodes, Donna Karan, Elsa Klensch, Elie Tahari and Izod.
JH: From the Young Survival Coalition to Planned Parenthood, you have designed shirts and donated a percentage of profits to numerous causes. What has encouraged you to constantly to give back?
Sl: Giving back is very important to me and the ethos of Boy Meets Girl. Contributing to organizations or communities in need has given me a sense of hope that others will follow and continue to show their support. The fashion industry is an extremely fast-paced environment where it’s a constant race to catch up – dedicating myself to causes allows me to take a step back and see the big picture; it allows me to slow down for a second to breathe and think, “how can I help today?” Boy Meets Girl is currently donating proceeds to organizations including Planned Parenthood, the ACLU, BullyBust.org and the Young Survival Coalition.
JH: You’re an expert at networking. What are some tips you have for up-and-coming boss ladies in the industry for making those connections?
SI: Thank you for thinking this of me (blushing over here). For my tips on this answer … Always be you. People can see through fake. If you genuinely believe in what you are doing you will shine through and your passion will be recognized. I have built my brand from scratch and my connections are built on this foundation of hard work and passion. Also always do your research. If you are walking into a meeting or want to meet someone make sure you know what they do and perhaps where they come from. With the resources you now have at your fingertips you should not be lazy on this. The person on the other side will be grateful that you did your research and that goes miles.
JH: Graduation for most students is in May. It’s definitely a time to be excited, but several are quite anxious. What advice do you have for them?
SI: There are a lot of amazingly talented people in this world. While you may not always be the most creative or brilliant person in the room, you can be the hardest working and most dedicated — that is something that is totally within your own control. By working really, really hard, my bosses took notice at my earlier jobs and my employees take notice now. It’s leadership by example, and I think it fosters loyalty and camaraderie.
JH: What advice do you have for young, aspiring entrepreneurs who are eventually looking to launch their own brand?
Sl: Be prepared to work, a lot. To be a designer (or in a career within fashion), it is necessary to know the business from top to bottom. It is not enough to just know your specific trade. Learn it all. Work hard, provide great service and be a team player. Learn that it is okay to not be able to do it ALL by yourself. Surround yourself with trusting, hard-working and talented people to make you stronger. It will be a never-ending learning curve. I am still continuing to learn every single day.