On June 10th, 2021 Parallel Apparel was officially launched. This brand was created by sisters Alisha and Ashley known as Alisha Marie and Ashley Nichole on YouTube with about 13 million subscribers between the both of them. The pair decided to create a clothing brand together with the hopes of empowering anyone who wears their clothes and making them feel #sexyasis. This is their brand’s tagline so their customers know that this brand is for everyone regardless of size, race, and gender, and is meant to make you feel comfortable and sexy in your skin. In Alisha’s YouTube video discussing the making of Parallel Apparel she says, “I hate that it took me 28 years to realize that sexiness and confidence isn’t a destination, it’s not a size, it’s not a partner that you’re with, it’s not a status or money, it is already there… that is something I want every woman, every guy, whoever wears these clothes to feel, and not feel like they have to be something more than they already are”.
PA is a collection of basics perfect for dressing up or dressing down. This brand also showcases models diverse in size across each article of clothing found on their website. No matter what body type you have, customers can see how the products will look on someone similar to them. You can see the model’s measurements and what size they wear so you can find the product and size perfect for you! Apparel found on their website was ethically sourced and made in LA. This inclusive brand was made without the use of sweatshops to make their customers feel good and confident in their purchases. Buying products from PA you know they are supporting fair treatment of workings and supporting sustainable practices all while reducing their carbon footprint.
For more information or to shop their collection, check out Parallel Apparel!