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Congratulations Ladies, We Can Eat Now!

Listen up, ladies! You’re in for a good one.

Earlier this week, the CEO of PepsiCo, Indra Nooyi, announced that we are finally getting a chip that is suited for us. That’s right, we are getting “Lady Doritios.”

According to Nooyi, men and women eat chips very differently. She said:

When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.

Thanks to PepsiCo, we will be able to stay lady like in public now. No one will hear a crunch from us, or see the delicious powder all over our dainty, little fingers. We will be able to watch men devour a bag of Doritios and giggle at their sloppy mannerisms that make them oh so manly.

And it gets even better. The size of each bag of our chips is small enough to fit in our purse. This does not only mean we have a snack small enough to take on the go, but we also have a snack that fits that weight standards society has for us. It’s a win-win!  

Come one ladies, let’s celebrate. We no longer have to stress about people seeing and hearing us eat, or scaring men off with our ravenous habits. This is just what we needed so we have enough energy to go shopping, hang out with the girls, and show men how tame we are.

Every day we wish we could eat chips just like men, but we don’t. We do not get to have the same satisfaction of finishing a whole bag of chips in one sitting because we are women. So, congratulations ladies, we can eat now!  

Freakanomics Podcast with Indra Nooyi 

 

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Katie N

Kutztown

Hi, I'm Katie! I am a communication studies major here at KU. I enjoy writing about anything that has to do with feminism or random events that happen on campus.
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