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A Look Into SKIMS: Kim K’s Shapewear Collection

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at Illinois chapter.

You’ve probably heard of Kim Kardashian, known as one of today’s most influential fashion icons and accomplished businesswomen. One of her latest projects, SKIMS, is all about shapewear and comfy clothing. It’s not just another celebrity brand; it’s breaking new ground in fashion and self-expression. SKIMS launched in September 2019 when Kim Kardashian couldn’t find shapewear that worked with her skin tone. She also noticed that many others with different body types and skin tones struggled to find shapewear that matched their needs.

What is there to like about SKIMS?

SKIMS focuses on comfort and flexibility while still getting the job done. SKIMS has all kinds of styles like bras, bodysuits, shorts and leggings that can be worn under your clothes or just as everyday wear. SKIMS is also very inclusive. They make shapewear in many different sizes, from petite to plus size. They acknowledge that people come in all sorts of shapes and sizes. Also, they offer shapewear in many different colors to match different skin tones. This is something lots of people really enjoy as it can be tough to find shapewear that matches your skin.

How would I style SKIMS?

Whether you’re wearing SKIMS as shapewear or incorporating it into your everyday outfits, there are endless possibilities. SKIMS offers a wide range of colors, so you can match your shapewear with your outfit or mix and match. For a casual day out, pair a SKIMS bodysuit with high-waisted jeans and sneakers. If you’re going for a more formal look, a SKIMS bralette under a blazer can add a touch of elegance while keeping you comfortable. SKIMS shorts or leggings are perfect for your workout sessions or lounging at home. The key is to embrace your unique style, knowing that SKIMS has your back no matter what look you are going for.

Personal Experiences

I must admit, I have never owned a piece of SKIMS. However, I did get the chance to borrow a piece from a friend. One day, I had an important event to attend and wanted to look my best. I wanted something to wear under my blazer and she graciously agreed to lend me her SKIMS bodysuit.

I remember trying it on and immediately being struck by how soft and comfortable the fabric was. I had only tried one bodysuit in the past, which was restrictive and uncomfortable. SKIMS did it so much better! It offered support where I needed it and gave me the classy look I was going for. The stretchy material was super breathable and I was able to wear it comfortably the entire day.

SKIMS isn’t just shapewear; it’s a message that says beauty can look different for everyone. It’s empowering people to feel good in their own skin and wear whatever makes them feel confident. It will be exciting to see how SKIMS continues to change the fashion world. Kim Kardashian’s brand shows us how celebrities can make a successful brand when they’re focused on being open and body-positive.

Lauren Cravens

Illinois '25