Her Campus Logo Her Campus Logo

Kardashian/Jenner Impact: Rise and Shine

If your family is anything like mine, there’s never been much respect for the Kardashian clan. Despite creating their own empires through social media, fashion, and reality tv series accomplishments, these sisters (and Rob) have had to fight hard to earn respect in Hollywood. 

(Photo Courtesy of @kyliejenner)

The world has the dire need to find the designated “talent” of each KarJen sister, and I use the recent “hrisee and shineeuhh” movement to argue their truest talent: Marketing themselves. Through an accumulation of over a decade of Kardashian/Jenner fashion, picking your sister up from jail selfies, and Hollywood glamour, this iconic family has created an undeniable enviable empire. SO undeniable in fact, that Kylie Jenner is able to create a global movement with a small video of her waking up her daughter Stormi from a nap. 

But can we honestly blame these sisters for capitalizing on the benefits of the image we’ve glorified and propelled through media? Or does this represent a larger theme of women needing to fight harder to show their “talent’ to be taken seriously? 

Whatever your feelings on the Kardashian/Jenner clan, know that they will continue to profit over our glorification of them. 

Simone Brown

Furman '20

Simone Brown is a junior at Furman University majoring in Communication Studies with a minor in Women’s, Gender, and Sexuality Studies. She is so excited to be the Marketing and Publicity director for Her Campus at Furman University, and to be representing an organization based around women inclusion and empowerment. In her spare time you can find her cooking with her best friend, back home in Atlanta, or cheering for the Philadelphia Eagles.
Similar Reads👯‍♀️