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Black-Owned Beauty Brands You NEED To Buy From ASAP

This article is written by a student writer from the Her Campus at FIT chapter.

As a beauty consumer myself, I’m always trying to make my makeup collection as diverse as can be! I always have people asking me for a good brand for eyeshadow, or face products, or literally anything. I’ve put together a list of brands that have AMAZING products and are completely black-owned. This is by no means the end-all-be-all of lists and I encourage you to do your own research!  

Related: Jackie Aina’s Full Video of Brands

1. Juvia’s Place

Juvia’s Place is, hands down, one of the best brands I’ve ever tried. Their eyeshadows are super pigmented, their foundation range is amazing, and they’re affordable! You can shop from them online or in-store at Ulta.

2. Nuban Beauty

This brand is based out of Nigeria, and let me tell you, their products are beautiful. Their complexion products are A-1 & they have everything from eyelashes to lip glosses. You can shop from them online. Their mission is to create high quality makeup products for Nigerians and all Africans, so why wouldn’t you want to support them?

3. OPV Beauty

Based out of East London, OPV Beauty is owned by two sisters who always dreamed of having an inclusive and ethical cosmetics brand. They not only sell makeup products, but they also sell hair products and wigs!  Their products are available online. You should definitely check them out, you will not be disappointed. 

4. Whip Lashed

A black-owned lash brand? Yes, please! These lashes are so beautiful, high quality, and affordable! They’re even endorsed by the queen herself, Jackie Aina. They have three types of lashes in so many styles, there’s something for everyone! You can buy their products online. 

5. Beauty Bakerie

You’ve probably heard of this brand, with their cute packaging and amazing face powders. Beauty Bakerie sells outstanding products for the entire face, while also being cruelty free and having the cutest packaging. Having your face powder come in a flour bag? Amazing. You can buy their products online or at Ulta. 

6. Uoma Beauty 

Another brand that has mastered the art of complexion: Uoma Beauty. This Nigerian owned brand has a product for everyone, whether you like a full coverage beat or just a soft glam. You should definitely check out their Black Magic Carnival Collection. Why? Because Jackie Aina & Patrick Starr are the faces of it – and the products are amazing, of course. You can shop from them online or in Ulta. 

7. Coloured Raine 

I remember when this brand came out and everyone was shook. I specifically remember watching YouTube and seeing someone review their liquid lipsticks … and I went and got them the next day. This classic brand has an amazing range of products, from your everyday nudes to your favorite neon colors. You can buy them online or at Target!

8. The Lip Bar 

“Challenging Beauty Standards” is why you should support them. This cruelty-free and vegan brand not only has the best lipsticks you’ll ever try, but their bronzers are legendary. You can shop from them online or in Target.

9. Pattern Beauty

Created by Tracee Ellis Ross, Pattern gives an amazing range of hair products for natural hair. They have products for in the shower, post-shower, and tools to style hair! You can shop from them online or in Ulta. 

10. TGIN – Thank God I’m Natural

This brand carries hair and body products that are 100% natural. These products are good for your body and good for your wallet! You can shop from them online, or at Walmart, Target, Whole Foods, Sally’s Beauty, and Walgreen’s. 


Tabitha is a freshman at the Fashion Institute of Technology studying Advertising, Marketing, and Communications. In her free time, she enjoys traveling to Greenwich Village, trying new foods, and watching RuPaul's Drag Race.
Carli is a 2022 grad of the Fashion Institute of Technology in New York City and served as the style section editor for Her Campus. After being a national style writer for Her Campus, she launched Her Campus FIT. A born and raised Jersey Girl, she is a huge Bruce Springsteen fan. In her spare time she loves running, jamming to Taylor Swift, and tracking down the best burgers. Find her on Instagram @carliannescloset.