Kendall Jenner is quickly becoming one of the most unstoppable forces in the modeling industry. She’s previously walked for Chanel and Givenchy, and she recently snatched one of the most coveted campaigns in the industry. On Saturday, November 15th, Estee Lauder made a public statement introducing the new face of the brand. According to EOnline, Kendall, who recently dropped her last name, Jenner for business purposes, will now be the spokeswoman for Estee Lauder.
At just 19 years old, Kendall is the youngest face for Estee Lauder, and she is very excited about her new position. She explains that she is familiar with the brand because she grew up watching her mom (Kris Jenner) use Estee Lauder products (EOnline).
According to the Daily Mail, after Estee Lauder’s announcement, the company’s Instagram channel gained a total of 50,000 followers, bringing them to 308,000 followers.
Kendall is following in the footsteps of stars like Gwyenth Paltrow and Stephanie Seymour, who have also worked for the brand. Although Estee Lauder’s announcement has been favorable by many critics and fans of Kendall’s, there has been some criticism about the star working with such a distinguished brand of cosmetics. Some women believe that Kendall has too much of a young baby face and can’t really relate to the average customer for Estee Lauder (Huffington Post).
Despite the controversy surrounding the company’s decision, Kendall is a famous influencer that will draw in tremendous coverage for the brand, making it a wise collaboration on both ends.