Whether you admit it or not, the Kardashian’s have essentially built an entire business empire around the their last name. Kim, Kourtney, and Khloe, in particular, are media magnets. They have been in endless magazines dominating the headlines of any tabloid magazine you can think of. While filming their TV show, they manage to keep up with launching a perfume, clothing line, nail polish line, and even writing a book, all of which have been extremely profitable.
With their increasing popularity, the Kardashians are hands down the most powerful household in Hollywood today. Here are a few reasons why:
Keep It Real
Perhaps the one thing that has made and continues to make the Kardashian series and its spin-offs so successful is their consistent focus on their real issues. This has made them incredibly relatable to everyday Americans (or people for that matter). In business, you should connect with others through your heart. People want to connect with real people today and get to know them on an individual level. That’s why reality television is so popular today, they depict actual people with real struggles. Present your true and authentic self to people around you. People want to know you as the real you, including your insecurities and vulnerabilities. Constantly projecting a front merely creates a barrier that makes it impossible for people to connect with the real you. Just keep it real.
Focus on your core
People might say the Kardashians became famous out of luck, but I see a business strategy behind it. The strength of the Kardashian brand lies in their TV shows, right? This is the area that gets their top attention. Essentially, this is why they have been consistently producing new seasons of KTUWK at a rate of one season per year.
Build on your success
There is never a “good enough.” The Kardashians continually build their business empire rather than rest on their past achievements. Think about it, their popularity has basically been growing at an exponential rate since 2007. Why stop now?
Much of it has to do with them continually taking on new ventures and expanding their investments. All the while they are still focusing on their core values that bond them as a family!