Juicy Couture Is Launching a Makeup Line

Is it 2005 – a time when you couldn’t walk a mile without spotting one girl wearing a Juicy tracksuit? Nope, it’s 2018 and we did not see this coming. Juicy Couture is making a comeback.

Juicy Couture is prepared to release a limited edition cosmetic line very soon. Twelve years ago, Juicy launched their first fragrance, Oui, and it is now the inspiration for the new beauty line.

    According to a press release, the brand described their products as, "a line of playfully provocative, limited edition cosmetics featuring bold colors and finishes that are as fun and fearlessly expressive as the women who wear them.” Inspired by the optimistic, independent spirit of the Oui Juicy Couture fragrance brand, this collection contains everything you need to convey your inner bad-girl hero: lipsticks, lip glosses, a liquid liner, a face + eye palette, and a multipurpose lip + eye topper." The line is very bold and glittery, kind of like having “Juicy” bedazzled on the back of your pants.

 

 

    It’s been a rough decade for Juicy. They closed all of their US stores in 2014, but the brand is still available at Kohl’s. Juicy did a collab with Topshop, Bloomingdale’s, and Urban Outfitters, but none of their efforts have really brought back the success of the tracksuit days. The brand has also promoted itself through influencers, such as Kylie Jenner. Perhaps Juicy is inspired by the success of Kylie Cosmetics and their beauty line will bring them back to the top of their game.