The department store we all got our first little brown bag at, is now under fire for their new holiday ad. Bloomingdale’s is being criticized for their ad featuring a man and women with the quote “spike your best friend’s friends eggnog when they’re not looking.” Many have turned to social media to express their outrage and confusion behind this ad that seems to be promoting rape.
The Wall Street Journal stated that many commentators think it’s “creepy” and promoting domestic violence. Many argue this is a major flaw for the whole marketing team to miss. While some say it is giving Bloomingdale’s the publicity they need for the holidays.
Regardless, Bloomingdale’s has taken to Twitter to apologize, calling the ad “inappropriate and in poor taste.” This blunder doesn’t make it any easier for Macy’s, Bloomingdale’s parent store, already doing poorly in sales and struggling to thrive this holiday season.