We are the generation of the Internet. We are the ones who had to be told over and over that your employers and schools would look you up online, and were told all the things that shouldn’t be there when your name comes up. However, few people told us what should be there when your name gets typed into that search bar.
One thing that might catch an employer’s eye in a good way is a well- developed Linkedin profile. However, this networking tool might seem a little overwhelming to even the most social media savvy collegiate. Every budding professional should be knowledgeable of this site though as they prepare to dive into the business world.
So what exactly is Linkedin? Picture Facebook, but for your resume. Instead of toting off your favorite movies, you list your work experience. Rather than albums of pictures, you post your work samples. It’s a way to connect with people on a social media platform that’s more serious than social.
The site is pretty helpful when it comes to setting up your profile. It’ll guide you step-by-step through the sections you have to fill out. This is a great opportunity to mention all your accomplishments, from your stellar GPA to the fact that you’re a member of the International Thespian Society and make the Dean’s List every semester. While it’s great to try and look impressive to perspective employers, just remember to not get too carried away by padding your resume. Seeing “Les Mis” three times does not mean you can list “French” under your languages. This is a chance though, to upload your work. Bulk up your page by uploading relevant work samples, contact info, skills, and what exactly you’re looking for in terms of work.
Once you’re done updating up your page, it’s time to connect! Unlike Facebook, Linkedin is not the place to connect with the cute boy from class. Since it’s a professional network, you should be connecting with people you’ve worked with in the past or the present. Use it to connect with your old fellow interns or people you’ve worked with for student organizations. The more connections you have, the more people who can endorse the skills you list on your profile. You never know what doors someone could open for you in the future.
You’ll be shutting your own doors though, unless you sound professional on your page. While all your social media should be appropriate enough to share at the family dinner table (employers can see it too, remember!), your Linkedin should be especially professional. This means no emojis, slang, shorthand, or silly seflies. Describe yourself in your summary as you would in an interview. If you have a headshot, use it as your profile picture.
Linkedin can be a first impression, and as they saying goes “you only have once chance to make a first impression”. So as far as your first Internet impression goes, make it a good one.