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This is a sponsored feature. All opinions are 100% from Her Campus.

This article is written by a student writer from the Her Campus at CU Boulder chapter.

“Hype & Vice isn’t just a logo; it’s a lifestyle that represents what we’re doing and where we’re headed. We’re always pushing forward: channeling today, preparing for tomorrow.”

And they really mean it! Hype and Vice works to embody and emanate the true spirit and lifestyle of college, but even more specifically of you and your school culture. What’s even more cool is that this brand is officially licensed by your school to sell your college apparel. So, I’d first like to jump into some of my personal favorite pieces from Hype and Vice.



Boulder got pretty lucky with sunny and warm game days this year. However, as the weather starts dropping, this sweater is the perfect way to stay warm while cheering on the Buffs! This zip-up fleece sweater is super soft and offers so many different options for styling. Whether you wear it with a skirt or jeans, zipped-up or open, this is the perfect addition to your Colorado gear. I personally have an extra-small because I liked the cropped feature of it, but the sizing is easy to read and figure out the appropriate one for you. You can find this product here.




A good tailgate skirt is the key component to any good gameday wardrobe. Hype and Vice offers this trendy pleated skirt picture on the left. The gold matches the buffs perfectly and and the spandex type waistband allows for all day comfort. Of all the gameday skirts I have ever tried, this one is hands-down my favorite. You can pair this with so many different options. For example, above I’m wearing it with one of my favorite bandeaus, but this skirt also looks so stylish with jerseys and other tank tops that I will talk about below. You can check out this product here!



This may not be currently weather permitting, but styling this tank (on the left) with a jean jacket or sweater is just as cute as without one. This fitted tank compliments so many body types, while the spandex material allows superior comfort and protection from the heat. This item is so easy to double and wear to concerts, festivals, or any other event you need some cute, trendy clothes. I love pairing this with the pleated skirt or some super cute high waisted jeans. You can check out this product and its size information here.

So, if I haven’t sold you on Hype and Vice being the number one tailgate brand yet, keep reading. I promise I will change your mind.

If having the absolute cutest clothes isn’t enough for you, Hype and Vice offers a campus representative program that genuinely allows them to connect with the student body and get involved on your campus. I am currently a representative for Boulder, and I can say that I have so much fun working with this team of like-minded individuals.

Hype and Vice is looking for genuine, passionate girls to help represent the ideals of their brand on campus. Not only can you make connections with your student body and the Hype and Vice Team, but you also gain hands on experience in Event Planning, Marketing, Public Relations and Advertising. What do campus reps do? Keep reading to find out.

Throughout the school year, Hype and Vice will be organizing on campus events and it will be your job to work with them to traffic girls and generate a buzz about the event. Sometimes the team may also ask you to livestream your tailgate experience on some social media platform as well. But, most importantly, you help be the liason between your campus and the Hype and Vice team to give feedback in order to always improve the brand and clothing for your school.

Make sure you check out their website and use my exclusive promo code for 20% off your entire purchase. Enter “MADISONCOLORADO” at checkout and make sure to tag Hype and Vice for a chance to be featured on their profile!



Maddy Atwater

CU Boulder '20

Maddy is currently studying Staretgic Communications with an emphasis in advertising at the College of Communication and Information, while minoring in both Business with the Leeds School of Business and Creative Writing in the College of Arts and Sciences at the University of Colorado Boulder.  Her involvement on campus includes being chapter President of Branding for Her Campus CU Boulder as well as holding spots in the CU Boulder Photography, Ad and Fashion clubs. Outside of school, Maddy enjoys photography and yoga (she even works at Corepower Yoga!). When she isn't in the yoga studio or finding the best food in town, you can catch her reading a good book or exploring with her friends. 
Sko Buffs!