This article is written by a student writer from the Her Campus at Columbia Barnard chapter.
Too busy to search through CNN’s homepage or watch the news daily on NBC? We have your perfect solution! Cue theSkimm, as they famously say, “We do the reading for you – across subject lines and party lines – and break it down with fresh editorial content.” Exactly what you were looking for? I thought so. theSkimm is your one-stop destination for the news you need to know, breaking down the latest and most pertinent stories for our basic college-girl desires. The site’s witty, relevant and easily digestible signature voice is directly targeted at us, busy female millennials. One glance at their logo and you see the chic on-the-go woman you are or hope to be.
Let’s face it; whether or not we have time for the news, we might not always be so interested. Even if we are, there is so much out there that we have no idea where to focus our attention. A quick scroll through your email puts you one step closer to being a truly educated woman. Thanks to founders Carly Zakin and Danielle Weisburg, just type in your email and theSkimm comes to you every morning at 6:00 AM, giving you all the necessary info for the day. Heading into an interview fully prepared but fearful they’ll ask you about current events just to make sure you are well rounded? theSkimm keeps you informed enough to ace the test, not to mention it’s an entertaining read.
Each email features a brief synopsis of the story, background info, and the takeaway message, known to them as theSkimm. Imagine your best friend telling you the news in five minutes or less. I mean could they make it any easier?! And don’t worry; they won’t interfere with your brunch plans!