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There’s No Bad Blood In Technology

This article is written by a student writer from the Her Campus at Casper Libero chapter.

On September 9, Apple launched a bunch of new products and updates that made a huge buzz on the internet. The event took place at the Bill Graham Civic Auditorium, in San Francisco, the same theater where Steve Jobs presented the Apple II, one of the first domestic computers of the company.

The #AppleEvents happen from two to four times a year and are presented, since Jobs has passed away, by Tim Cook, the CEO of the company. The new thing about Cook is that he doesn’t present it all by himself, differently from the founder of the company. Cook usually calls other people that work for Apple to help him presenting some advices.

Here is the plot twist of this September event: probably feeling inspired by Nicki Minaj featuring Taylor Swift’s presentation during the VMA’s, Apple invited Kirk Koenigbauer, corporate VP of Microsoft’s Office Division, to present the new surface of Microsoft Office for the iPad Pro. Craig even praised the competitors by saying “These guys know productivity”. Where could this mad love possibly end?

Apple also launched the ApplePencil, a better version of the Stylus, that can be used for iPad and iPhone. In 2007, Steve Jobs did not approve it.

By the end, between showing the partnership with Hermes for the new bracelets of the AppleWatch and going crazy on the iPad’s evolution, Apple presented the iPhone 6S, which has this pretty nice feature: photo gifs. The new phone will register images seconds before you actually take the picture. Want to know what that means? DAILY PROFET PICTURES.

Student of Journalism at Faculdade Cásper Líbero and editor of Art and Photography at the oldest house organ magazine of Latin America, "A Imprensa". Loves reading, travelling and cats.
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Alana Claro

Casper Libero '17

Alana is a Senior in Cásper Líbero University, majoring in Journalism. She is President of Casper Libero's Chapter and an intern in a Corporate Communications firm. Born and raised in Sao Paulo, where she speaks Portuguese, although English is her ever-lasting love. Alana is a proud Slytherin and INTJ.