Tiktok has taken the world by storm since its inception. Especially during the pandemic.
Music is often featured in the background of these short videos. Some music artists build a reputation for themselves from the platform, creating certain songs that are known for popularity on Tiktok. For example songs like Blinding Lights by the Weekend or, (for all you 70’s music fans out there) the song Dreams by Fleetwood Mac.
Artists like Doja Cat and Megan Thee Stallion have experienced a boost in fans of their music due to the app. Some artists use TikTok as a way of creating songs. By sending out melodies and getting viewers to compose lyrics. For example, Charlie Puth created a video on his Tiktok account that involved a certain melody, and viewers were asked to write down potential lyrics to go along with the melody, in the comments section. Puth later made it into an official song whose lyrics can be found on YouTube.
Like many social media networks, there are bound to be more artists like Doja Cat and Megan Thee Stallion whose exposure on the app boosts their career as has happened with many artists on past social media networks. Shawn Mendez and Ruth B’s start on Vine or Justin Beiber and Charlie Puth’s start on YouTube. Either way, social media has become a way singers advertise their music, when doing it the old-fashioned way isn’t going so well or if the artist wants to go fully independent of any official record label.
I’m personally not a huge fan of Tiktok, (though there are some TikTok segments that I like on the app) but even I’ll admit that some songs advertised on it are pretty catchy. My personal favourite is the song Perfect Trainwreck by Nick Kingsley and Danny Ferrant.