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It’s finally here! The 1975 premiered a music video for their new single “Love Me” that released earlier in October. The 1975 released their first album in late 2013, which gained much popularity. It won the 2014 Breaking Woodie at the MTVU Woodie Awards and made Top 10 on the Billboard Top Modern Rock/Alternative Albums. In 2015, the band has been making the final touches on their new album. “Love Me” is the first single of the band’s second album, I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It, being released next February.

In the newest video, the band is caught playing around with cardboard cutouts of celebrities from Elvis to Rita Ora and Harry Styles, having fun in a jacuzzi, and the lead singer Matthew Healy showing off his dance moves.

Matthew Healy shared his insight on the new music video.

“With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? All I know is the only art worth any investment is the art that makes you feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within the individual and in doing so immerses them into a sense of community founded upon that same personal connection or experience. Too many artists care what others think – we are for the ‘community’ – a non linear observation on everything that has been and what will become, the lack of understanding of the world we are immersed in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.”

 

The 1975 begins touring the United States in December.

 

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Kammile Whitener

Cal State LA '18

Film and Business Enthusiast. Love the best of both worlds. 
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