Remember the Cash Me Outside girl? Danielle Bergoli. We first saw her on Dr. Phil in 2016, where she utters the famous slew of words, “cash me ousside how bout dat.” The media instantly went crazy. Bergoli went viral, launching over a thousand memes, and now a rap career.
Adam Kluger, one of the industries most well-known music managers, who has managed people from Britney Spears to Lady Gaga, took on the daunting task of becoming Bregoli’s manager with a vision to completely brand her.
Since then, Danielle Bregoli a.k.a Bhad Bhabie has capitalized on the instant media fame and has become the youngest female rap artist to break the Billboard 100 chart. Bhad Bhabbie dropped a mixtape late 2018 titled “15” featuring popular artists like YG, Lil Yachty, and Ty Dolla Sign.
“Everything that made Bergoli so cringe-worthy on Dr. Phil has actually made her a more marketable rapper,” says Pitchfork’s Michelle Kim. Her confrontational nature and “give no f*cks” character has perfectly transformed to become her rap persona.
The album itself sounds very familiar. Bergoli doesn’t show much versatility between her bad girl verses, but the sound follows the same flow as much of today’s rap hits. The beats follow the existing “type beats” and “808’s” that take over popular rap music. So if you’re into producers like Metro Boomin, Bergoli’s “15” follows the same trope.
So I know a lot of you will have an opinion on this, but just hear me out first. We can all hate on Danielle Bergoli for her horrible attitude on Dr. Phil and her complete naive delusion of life and rap career that was practically handed to her. But imagine if you were from a small lower income town, and instant fame just fell on your lap. Tell me you would not take it and run with it as far as you can.
Danielle Bergoli gets to put a down payment on her own house, and pay off her mom’s mortgage. So for that, I applaud her.