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How Rora Blue’s The Unsent Project Uses Color in a New Way

This article is written by a student writer from the Her Campus at BU chapter.

There’s something so intimate about reading a stranger’s unsent texts to their first loves, especially in the sheer volume that Rora Blue’s The Unsent Project provides.

A collection of over 40,000 unsent text messages submitted anonymously from people all over the world, Blue started the project in 2015 to figure out what color people see love in. Texts are displayed on the same color the submitter associates with their first love.



!!!!GIVEAWAY!!!!! I am doing my first ever giveaway as a thank you to people who are subscribed to the Unsent Project. I really can’t emphasize enough how meaningful it has been to have people join the subscription. I am enjoying pouring my heart into the letters and finding the perfect submission stickers to send every month. In addition to that it’s making a huge difference in helping with the costs of running the #unsentproject (it’s just me running it and there are over 40,000 submissions) I pulled together over $300 worth of Unsent Project stuff to #giveaway – a framed collage, t-shirt, coffee mug, 2 framed comparisons, and stickers. I am very excited to send it to someone who is supporting the Unsent Project! Here is how to enter- 1. You must be subscribed to the #unsentproject. You can subscribe on rorablue.com/shop/subscription (link in bio). There is more info there about what the subscription includes and how it helps. 2. Tag 3 friends in the comments (if you are already subscribed just tag 3 friends in the comments to be entered) I will choose a comment at random to select the winner so make sure to comment! I will also check and make sure that you are subscribed if you leave a comment. Winner will be announced on my story on Monday! Everything will be shipped for free. Thank you guys! truly!

A post shared by Rora Blue (@rorablue) on

While Blue receives between 50 to 100 submissions every day on the project’s website, some submissions are chosen for social media and collages. Her only criteria is that the submission “makes her stop and read it twice,” according to an interview on Framebridge.

Blue chose to connect her art so personally with color because she was curious if experiencing color with distinctive emotions was part of a wider human experience. In asking her submitters to assign colors to their first loves, Blue observed a pattern of messages in a certain color evoking a similar emotional tone.



@theunsentproject #unsentproject

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According to University of California professor emeritus Steve Palmer, “cross-culturally, the most highly favored color is very saturated blue.” This is because this specific shade of blue is associated with almost all positive things — “a deep, clean lake, a clear sky or a beautiful sapphire gemstone.”

Aside from saturated blue as an outlier, preferences, and associations for color vary greatly personally and are strongly influenced by culture and personal experience. Additionally, people tend to like colors associated with objects they love or consider to be “good things.”




A post shared by Rora Blue (@rorablue) on

Given the psychology behind our views of color, it’s not surprising that Rora Blue’s The Unsent Project, which features color so prominently, creates a more visceral reaction as we respond to both the contents of the message as well as their color.

For maximum emotions, try reading through the red submissions.


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Angelina is a sophomore at Boston University, majoring in Public Relations. Originally from the Bay Area, California, she is currently still adjusting to experiencing real seasons. Her hobbies include looking for cheap flights, listening to "Why'd You Push that Button," and going to Trader Joe's.
Writers of the Boston University chapter of Her Campus.