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All About TheSkimm

This article is written by a student writer from the Her Campus at American chapter.

“We soon realized three things: Reading the news is time consuming; Wanting to read the news is a hobby; lastly, not everyone has the time or interest.”

Has someone ever asked you about a certain news topic and you had no idea what they were talking about? Do you find it hard to stay in touch with what’s going on in the world? Sometimes being a hard working college student means sacrificing certain things. While attending American University, students are expected to become more involved in politics and the world because of our location in the nation’s capital. But let’s be real–that doesn’t always happen. Not many of us have the luxury (or the time) to go out of our way to watch the news on a daily basis.

Even for those who do have time, reading the news can oftentimes be frustrating. With the digital age anything and everything is online, and sometimes that makes things more difficult. There’s so much information on the internet, that it can be quite daunting to decipher what’s important and what’s not.

If you’re looking for a very affordable way (and by that, I mean free) to keep in touch with the news on a daily basis, I would totally recommend subscribing to theSkimm! TheSkimm is a daily newsletter that magically appears in your inbox every morning at around 6:00am. It contains a quick summarized version of virtually everything going on in the world that day and it’s written in a very relatable and understandable way.

TheSkimm was created by two women, Carly Zakin and Danielle Weisberg, in their 20s who met during college while abroad in Rome. They both focused their careers in the news industry and were producers at NBC News. Their friends and family always asked them for the latest news scoop, so they decided to quit and start theSkimm. They launched their company from their own couch and have been publishing news content ever since. Both Zakin and Weisberg started theSkimm to target young, educated females who lacked the time and effort to sort through all the information and shaped their company to speak to that audience. However, their audience has since evolved, and now they write for young, educated individuals who may be too busy to watch the news on a daily basis.

Even if you have two minutes to spare, whether it be right before class begins or sitting idly on the shuttle to Tenleytown, check out theSkimm. The entire newsletter can usually be read in under five minutes and is worth it!

 

Photo Credits: 1, 2

Vivian is the Managing Editor of the Her Campus American chapter. She is currently a senior at American University, pursuing a degree in Business Administration with a specialization in Finance and a minor in Law & Society. Vivian is originally from Long Island, New York. In her spare time, she enjoys cooking, drinking iced coffee and taking photos of her food. She is extremely excited to be a part of such an amazing organization on campus!