Her Campus Logo Her Campus Logo
Life > Experiences

13 Of The Top Trending Gifts For 2023, According To Google

With the holidays approaching, it can be incredibly hard to find the perfect gifts for your friends and family. You can take the cost-friendly route and snag a gift via Black Friday sales, try a DIY route to make a personal gift from the heart, or if you’re me, wait until the last minute and end up getting a gift you aren’t 100% happy with. Let’s be honest, gift giving is tough without a gift guide like Google’s Holiday 100. Trying to find a gift that your loved one will absolutely love takes a lot of careful consideration and searching. The last thing you would want is to give a gift only for that person not to use it.

However, a foolproof gift giving option is to go the trendy route. With everyone being online these days, trending products are all the rage and are pretty much guaranteed to be on at least one of your loved ones’ wishlists. Don’t know where to start? That’s totally OK! Google used AI technology to calculate their Holiday 100 gift guide, with top gift ideas based on Google searches. The list includes 100 ideas ranging from beauty to technology, with a wide range of costs for all my frugal college students out there. So, if you’re looking for the ultimate gift, consider these picks brought to you by Google!

Glamnetic Press-on Nails ($10)

Post-quarantine, press-on nails continued to trend in the beauty industry as a quick and effortless method for achieving the perfect mani. Glamnetic’s press-on nails offer fun trendy nail styles that last long and look fresh. According to Google, the searches for Glamnetic Nails doubled in the past 12 months, making it a great gifting option.

Summer Fridays Lip Butter Balm ($24)

The search interest for this product spiked a whopping 900% this year due to it trending on social media. This lip balm is a great gift for your “clean girl” friends and family who are obsessed with lippies and makeup products.

Target Cozy Slippers ($7)

A foolproof gift option that I love is to get something cozy. Sweaters, socks, blankets, you name it — but especially cozy slippers like these ones by Stars Above. Searches for cozy women’s slippers rise every December as the days get shorter and the weather gets colder. This gift would definitely be appreciated by your loved ones who need an extra snuggle!

Uniqlo Round Mini Shoulder Bag ($20)

Shoulder bags have become widely popular lately with the rise of the infamous Baggu crossbody. But a trending dupe that reached an all-time high in searches in 2023 was the Uniqlo Round Mini Shoulder Bag. With many different colors to choose from, you are guaranteed to find the perfect gift for that person who loves bags!

Nut Milk Maker ($50)

This gift is the gift that keeps on giving. Search interest for nut milk makers doubled this year on Google, and it’s not hard to see why when dairy-free milks can be great in coffee, cereal, desserts, and more. This one from Amazon is an absolute steal.

Neck Fan ($24)

I know the weather is getting colder, but if you live in a warm climate or want to prepare for summer, fans are perfect for keeping yourself cool. One type that recently became popular are hands-free fans like this one from Amazon that hang around your neck. Neck fans spike in search interest every summer, but who says you only have to get them then?

Mini Crochet Kit ($30)

When it comes to new and niche hobbies, crocheting has taken the search engines by storm as an innovative way to create fun clothing and accessory pieces. If you have a crafty friend who’s looking for a new hobby, consider getting them a mini crochet kit like this one from The Woobles to start their journey!

Owala FreeSip Water Bottle 24 oz ($28)

We all know and love Stanley cups, but have you ever considered Owala? Not to be dramatic, but the Owala FreeSip Water Bottle changed my life. With the built-in straw and fun colors, Owala rose as Stanley’s biggest competitor with the search interest quadrupling over the course of the year. This gift is super fun for those who have a cup obsession like me and are curious to see what the hype is about!

Five Minute Journal ($22)

If you know someone who says they want to tap into journaling but never has the time, the Five Minute Journal is the ideal gift. This journal is great for journaling in a timely manner. The sleek, clean design is curated with time in mind with a search interest in journaling reaching a peak last January. Looking for a gift to bring in the new year? Try journals!

LEGO Bonsai Tree ($38)

LEGOs have continued to be a highly popular activity. With their LEGO flowers and succulents, these bricks have been in high demand for a while. Since its launch, the search interest for the LEGO Bonsai Tree has grown every December. This kit would make the absolute ideal gift for your S.O. as a super cute and fun activity to do together!

Aromatherapy Eye Mask ($14)

With the holidays being a very stressful time of the year, sometimes you just need to relax. Every December, the search interest in aromatherapy rises. If you know someone who needs a bit of relaxation, consider gifting them an aromatherapy eye mask like this one by Umisleep so they can be whisked away to peaceful comfort. 

Cozyberry Candle Warmer ($37)

If you live in campus housing such as a dorm or suite, then you know that sometimes open flames are prohibited. This means your favorite candles take a backseat during the semester to prevent any hazards. However, a fun alternative for  those in college can be a candle warmer. A candle warmer offers the effect of a candle with no flames and no fire hazards. Recently, the interest in the candle warmers by the brand Cozyberry increased over 1,000% this year. These candle warmers are an ideal gift for the aesthetic candle lover who wants to be safe! 

Seed Starter Kit ($24)

Have a friend with a semi-green thumb? Then look no further, because a seed starter kit could make the perfect gift for that earthy person in your life. Seed starting kits like this Planters’ Choice one are cute and easy if you’re looking to start a mini garden. Searches for seed starting kits have bloomed tremendously every spring for the past 10 years, making them the best gift idea for the holidays!

If you want even more ideas for gifts than these 13, check out the rest of the Holiday 100 for some major gift inspiration. Happy holiday shopping!

Tyra Alexander is a National Writer for Her Campus.She is also a writer at her Her Campus chapter at Loyola. Beyond Her Campus, Tyra is a Sophomore English Major. In her free time, Tyra can be found reading a romance book (or two), dancing with her university’s dance company, or in line for starbucks. She is a big fan of R&B and pop, with her favorite artists being Victoria Monét, Beyoncé, and Ariana Grande.