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Would You Buy the New Bernie Sanders Ben & Jerry’s Flavor?

During a presidential election any business is fair game for political manuevers, and it seems even ice cream geniuses are no exception to that rule. Ben & Jerry’s co-founder Ben Cohen is considering introducing the newest flavor to the B&J clan—a chocolate minty dream he dubbed “Bernie’s Yearning” after presidential hopeful Bernie Sanders, who is a senator for B&J’s home state of Vermont. He introduced the idea of the flavor in an interview with MSNBC while standing outside a Trump rally in Burlington, Vt. 

As Cohen described it, the flavor would have a “big disc of chocolate on the top covering the entire top” and “plain mint ice cream” underneath. As Cohen joked: “The disc of chocolate represents 90 percent of the wealth that’s gone to the top 10 percent over the last 10 years.” To eat the ice cream, you’re supposed to break up the chocolate and mix it in with the rest of the ice cream. Get it? To enjoy this treat, you have to redistribute the wealth. Well played, Cohen.

Although “Bernie’s Yearning” hasn’t yet made it to grocery store shelves, we hope this will be the best presidential flavor since the President Obama-inspired “Yes Pecan” back in 2009.

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Janine Eduljee

Northeastern

Journalism and political science student at Northeastern University. Figure skater, dancer, actress, and passionate lover of music.
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