So, where was Usher at seven o’clock? If you didn’t know, you know now after witnessing Usher’s live halftime performance for Super Bowl LVIII. Usher made headlines with his star-studded performance and complete command of the field’s stage. Before the introduction to Usher’s “Nice & Slow,” there was audio of a woman asking, “Where was Usher at seven o’clock?” If you are new to this Easter egg, it comes on the heels of an ongoing TikTok trend about the singer among fans.
The trend gained popularity before Usher’s Super Bowl performance when TikTok users asked their friends and loved ones where Usher was during the infamous period in question. Creators would ask each other, “Where was Usher at seven o’clock?” The trend functions as a form of quizzing admirers of the singer to properly answer the lyrics that appear after seven o’clock, which read: “It’s seven o’clock on the dot / I’m in my drop top, cruisin’ the streets, oh yeah / I gotta real pretty, pretty little thang that’s waiting for me.”
Some people didn’t catch the hint that it was a reference to song lyrics and instead made up funny responses to the question, such as TikTok user @Militarygirl’s post in which they asked members of the United States military. Some members responded by asking, “Who is Usher?” which was quite soul-crushing to hear.
If you were on the side of TikTok users who didn’t quite catch the connection, Usher’s halftime performance ensured that everyone understood what he was saying. X/Twitter stans took to the social platform to point out the nod, and the responses are pretty entertaining.
Some commenters even joked about how Usher’s halftime performance did not actually happen at 7 o’clock on the dot.
So, where was Usher at seven o’clock on the dot? Probably resting up, and not in his drop top, cruisin’ the streets… unfortunately.