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You’ll Want To Add These Underrated Artists To All Your Playlists ASAP

As we approach the end of another year, it’s the perfect time to discover some hidden gems in the music world. Music plays a special role in our lives, and while chart-topping hits and mainstream sensations often dominate radio stations, there’s a wealth of talent waiting to be discovered by receptive ears. Spanning from R&B and pop to Afrobeats and hip-hop, there are so many genres of music that one can listen to — especially now that we’re getting ready to enter a new year. I can’t think of a better way to ring in 2024 than by revamping your playlists with up-and-coming artists that would make great additions to any music collection.

Whether you’re a seasoned music aficionado or just looking to broaden your musical horizons, these underrated artists are sure to leave a lasting impression and make your playlist stand out from the rest. As a self-proclaimed music enthusiast, here are 15 underrated artists who have been making waves with their unique sounds, captivating lyrics, and innovative approaches to music. Don’t let the year end without adding these talented individuals to all your playlists and giving them the attention they truly deserve.

Trust me on this, once you listen to these artists, you’re going to be hooked. You can thank me later!


As a London-based artist with a genre-surfing musical style, Odeal fuses classic R&B elements with Alté and Afro genres. Despite his immense talent, he remains surprisingly undiscovered. 


Emerging with a distinctive sound, Q Marsden enchants listeners with a soulful voice and thoughtful words, creating an intimate musical experience that resonates with authenticity and emotional depth.


Ojerime crafts sultry and atmospheric tracks exploring themes of love and sensuality. Her unique voice brings a modern sensibility to classic soul influences.


If you like indie, R&B, and pop, this is the perfect person to get into. Dijon offers a sonic experience tailored for lovers of romance and atmospheric music.

Che Ecru

This versatile artist seamlessly merges R&B and hip-hop. Che Ecru delivers a fusion of smooth vocals and rhythmic beats, with catchy hooks. 


With a voice like no other, Nao stands out as a soulful artist who’s creating avant-garde R&B and jazz music with poignant lyrics that are simply beautiful.


This band of former child stars — Jadagrace, Coy Stewart, and Tyrel Jackson Williams — incorporate elements of indie, hip-hop, and alternative to share themes of creative disillusionment and self-empowerment.

Majid Jordan

Under Drake’s label, this Toronto duo combines electronic beats with R&B, contributing to the evolution of contemporary R&B with infectious tunes and innovative production.


A dynamic force in the Chicago-based hip-hop scene, Saba explores themes of identity, social issues, and personal growth through storytelling and cool lyricism, reflecting authenticity in his music. 

Blk Odyssy 

If you appreciate artists like Kendrick Lamar, D’Angelo, Outkast, and Funkadelic, BLK Odyssy’s music explores the intersection of R&B, soul, rap, and hip-hop, offering introspective and socially conscious themes. 

Ragz Originale 

Boundary-pushing artist, Ragz Originale seamlessly blends electronic, R&B, and pop genres. His experimental production take listeners on a sonic journey challenging conventional norms and captivating the imagination.


A rising star in the underground R&B music scene, Avenoir mixes nostalgic sounds from the early ’90s with neo-soul harmonies and his sensuous tone. Drawing inspiration from Static Major and Da Bassment Cru, Avenoir creates a new sound rooted in classic R&B.


Hailing from Washington, D.C., Kelela’s music is characterized by ethereal soundscapes, intricate production, and vocals effortlessly traversing the emotional spectrum. She explores themes of love, identity, and empowerment, adding profound layers to her sonic journey.

Jay Safari

Jay Safari, with infectious beats and catchy melodies, makes his music a perfect addition to playlists seeking a fresh vibe. His unique style adds vibrancy to the music scene. 

Jvck James 

Known for music exploring themes of love, heartbreak, and personal growth, Jvck James’ smooth vocals and modern approach to production effortlessly merge classic R&B with contemporary elements. 

If you need some new artists and music to listen to before 2024, I highly recommend checking out these sensational talents. Trust me, you won’t be disappointed!

Esther Omolola is a national writer for the life and career section at Her Campus. She covers topics related to college experiences, including campus life, friendships, academics, and more. Outside of her role at Her Campus, Esther is student at CUNY Hunter College, she is pursuing a major in Media Studies along with a minor in Africana Studies. In her free time, Esther enjoys reading, sleeping, and entertaining her mutuals on Instagram. She’s a JoJo's Bizzare Adventure enthusiast, and loves listening to any genre of Nigerian music.