New Balance Proudly Backs Female Athletes in espnW Web Series

Sports are nothing without teamwork, which New Balance seems to know all too well. That’s why the athletic-wear brand is partnering with espnW for the launch of Voices of the Future, a five-part video series that will highlight the journey of young, accomplished female athletes.

What began as a panel at the inaugural espnW: Women + Sports Summit in 2010 quickly became a year-round platform for the next generation of rising stars in sports. So it’s not really surprising that same overarching sentiment of all things girl power is expanding into a web series that will run from September 9 through October 6.


espnW’s Julie Foudy—and Voices of the Future host—will be giving viewers an inside look into the lives of five incredible female athletes, discussing their drive to succeed and the effort it takes to push themselves to new heights while overcoming numerous challenges. The videos, which can be seen on espnW.com, feature U.S. women’s soccer star and FIFA World Cup winner Julie Johnston, three-time NCAA National Basketball champion Breanna Stewart, WTA British No. 1-ranked tennis talent Heather Watson and two-time 2015 Pan American Games track and field gold medalist Shamier Little. The fifth and final athlete will be announced at a later date.

The vice president of espnW, Laura Gentile, had this to say about the compelling new series: “We are pleased with New Balance’s support of Voices of the Future. We are eager to tell the stories of these talented, seemingly fearless, young stars. The strength they possess and the significant impact they have already made is inspiring. It’s important to project their journey authentically, in a way that is unique to espnW.”

Check out the first video in the series, with Julie Johnston, below!