Ivanka Trump Is Closing Her Namesake Fashion Brand

Ivanka Trump's role as a senior adviser to her father, President Trump, has seemingly convinced her to abandon the fashion world for a career in public policy. She announced on Tuesday that she'll be shutting down her namesake clothing and accessory business. 

"When we first started this brand, no one could have predicted the success that we would achieve," Ivanka said in a statement. "After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners."

She added that she's "beyond grateful for the work" of the Ivanka Trump collection team, who's "inspired so many women."

"While we will not continue our mission together, I know that each of them will thrive in their next chapter," Ivanka said at the end of her statement. 


Thank you for being a part of this journey with us. ❤️ ITHQ

A post shared by Ivanka Trump HQ (@ivankatrumphq) on

Ivanka separated herself from the business more than a year ago to avoid potential violations of ethics laws, and so it would not appear that she was profiteering off her White House role. According to The Wall Street Journal, sales at Ivanka Trump collections "soared" in the year of the 2016 presidential election. However, the success appeared to be short-lived as big retailers like Nordstrom dropped the brand from its stores in 2017 due to poor sales. Anti-Trump activists also targeted Ivanka's lines for boycotts.

Citizens for Responsibility and Ethics in Washington, a government watchdog group, said the shuttering of Ivanka's business is "a notable step in the right direction," but one that "comes much too late." 

"The ethics issues that arise from her ownership of the Ivanka Trump Brand also arise from her ownership stake in the Trump Organization, and still more issues arise from her father's ownership of that business," said Noah Bookbinder, the group's executive director. "If the Trump family truly cared about ethics, they would fully divest themselves of these assets -- something they should have done before they entered the White House."

The move will reportedly affect 18 employees