If you were a fan of the Chicago sweetheart Joe Amabile, known affectionately as “Joe the Grocer,” on this season of The Bachelorette, your day is about to be made. While Joe’s story came to a bittersweet end on Becca’s part (because she thought he wouldn’t be able to handle the cameras), his fanbase has only grown more to include RITAS, Anheuser-Busch’s line of canned flavored margaritas. Besides putting up supportive billboards throughout the Windy City, Anheuser-Busch created apparel that you’re definitely going to want to wear the next time you go grocery shopping.
Remember that riveting conversation Joe had with Becca about watermelons? There is now a shirt that says, “Dear Joe the Grocer, you are one in a melon.” That message is literally as adorable as his face.
In his introduction video from the first episode, Joe walked up and down the aisles to show us his grocery store. This shirt proudly says, “I’d walk down your aisle, Joe the Grocer.” It sure doesn’t matter whether it’s the wedding aisle or the paper goods aisle, as long as he’s at the end of it.
And we’re all about reusable shopping bags, so this tote is the perfect one to bring grocery shopping. Joe the Grocer can bag us up and take us home any day of the week.
Unfortunately, there’s a catch to this apparel: It’s not available to buy online, and the only way you can score one of these shirts or the tote bag is to DM the RITAS Instagram account for the chance to win the merchandise.