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Here’s What College Women Say Is The Most Important Issue Driving Their 2020 Presidential Vote

As the 2020 election draws closer and closer, talk about the key issues can become noisy. Between Republicans, Democrats, and every other party on the political spectrum, there’s a lot of debate about what the single most important issue is facing the nation today. Last month, Her Campus released a pre-election survey to over 500 college women to gauge what feels most urgent to them, and what they’re turning to candidates for in this upcoming election. 

Of 13 issues presented in the survey, climate change and the environment won out by far, with 34% of the respondents indicating that environmental concerns and climate change are driving their votes the most. The top five also included reproductive rights (14%), gun control (12%), health care (12%), and concern for education and student debt (11%) much further behind. Marijuana and cannabis legalization, trade, and military are the issues of least importance.

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These findings show a shift from 2016, when college women rated reproductive rights as their most important issue, with education coming in second.

If you want to see a president in the White House that champions the causes important to students, the best thing you can do is get out and vote in the upcoming election. Read up on Her Campus’s guide to voting in the primary here to get started and let your voice be heard.


Gina was formerly the Beauty & Culture Editor at Her Campus, where she oversaw content and strategy for the site's key verticals. She was also the person behind @HerCampusBeauty, and all those other glowy selfies you faved. She got her start in digital media as a Campus Correspondent at HC Cal Poly San Luis Obispo, where she graduated in 2017 with degrees in English and Theater. Now, Gina is an LA-based writer and editor, and you can regularly find her wearing a face mask in bed and scrolling through TikTok.