Inflation has skyrocketed within the past year, leaving many Gen Zers and college students anxious about how they will be able to keep their budgets in a good place while having some extra money to spend. Most college students have to choose between having a fun night out making memories with friends or a night in so that they can have enough in the bank to pay their bills. According to a 2023 report by Ramsey Solutions, 88% of U.S adults said high school did not make them feel prepared on how to handle money in adulthood. A stat like this could help explain why Gen Zers unknowingly make poor financial choices that could set them back in the future. This financial illiteracy may sound scary, but thanks to modern technology, TikTok influencers have now come in to save the day.
Many of us are guilty of endlessly scrolling on TikTok at one point or another, and many creators have been hopping on the platform to share how they handle their finances. From tips on planning out weekly budgets to starting a Roth IRA, these financial influencers are making it easy to pick up some money knowledge, so that you can feel financially secure. Here are the top TikTokers to follow to learn all about finances.
- Tori Dunlap: @herfirst100K
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Dunlap quit her corporate job to fight for others’ financial freedoms. After successfully saving $100,000 at the age of 25, she has been able to help over 3 million women spend less, make more, and be confident with their finances. With over 3 million social media followers and having helped invest 40 million dollars into her education platform called the Stock Market School, Dunlap is hands down one of the best people to listen to when it comes to finances.
- Humphrey Yang: @humphreytalks
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With over 3.3 million followers on TikTok, the financial-advisor-turned-TikTok-star takes hard-to-grasp financial concepts and turns them into easy-to-understand videos for any type of consumer. His videos range from topics like how much money you need to make to afford a car to whether you should cancel a credit card. According to Money Under 30, Yang’s priority is “to deliver the best content in the most digestible way possible, because finance is hard enough as it is!”
- Tatiana Londono: @tatlondono
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Londono gives killer girl boss energy as the CEO of Londono Realty Group Inc — one of the largest brokerages in Montreal. The real estate investor gives tips on how to get started on real estate investing. Specifically, her TikToks talk about rental properties, real estate investment funds (REITs), and flipping. Londono also talks about personal finance topics that go well beyond real estate.
- Erika Kullberg: @erikakullberg
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This Georgetown Law graduate discovered her passion about educating others about personal finance when she paid off over $225,000 in student loans in under two years — yes, you heard that right. She founded Plug and Law, an online legal company that makes it easy for online business owners and entrepreneurs to access legal needs. Kullberg is now one of the most popular finance influencers and lawyers on TikTok, with over 20 million followers across all of her social media platforms.