Lil Mama once said that her lip gloss was “poppin'” and that her lip gloss was “cool,” but she never said anything about spinning.
If you thought 2017 couldn’t get any more ridiculous, think again—because there’s a new trend on the block, and it’s too extra for words. The Glampsin combines the fidget spinner, the “stress relieving” toy that has recently taken the world by storm, with…wait for it—lip gloss. Yep, you read that right. If applying your favorite lip color with a normal applicator is too boring for you, you can, as the company website says, “gloss your lips while you fidget.”
According to Teen Vogue, the lip gloss contraption is a collaboration between BuzzFeed Product Labs and Taste Beauty. The Glamspin, which features three dizzying flavors—peach whirl, strawberry cyclone and grape twist—requires just one easy payment of $9.99 and will begin shipping in mid-July.
Don’t get us wrong, there’s nothing wrong with a little gloss, but why is this necessary!?
Ben Kaufman, head of the Buzzfeed Product Lab, told Adweek that the company was “hesitant to build our own spinner without a unique angle that set our product apart from the rest.”
Kaufman also told Adweek that BuzzFeed considers the main demographic for the Glampsin to be teens, “who we also know have a high engagement and conversion rate on our posts containing lip gloss trends and new beauty products.”
As crazy as the Glamspin sounds and looks, it looks like fidget spinners of all sorts will continue to turn heads—and, at this point, we can only wonder what the future holds for fidget toy innovation.