The Brains Behind the Beauty: Our Top 8 Beauty YouTube Tutorials

We spent our middle and high school days watching and envying beauty gurus on YouTube. Afternoons were spent lusting after their lavish beauty hauls with the latest and greatest makeup available, and trying hard to copy their tutorials for the perfect smoky eye. We admit that binge-watching these videos was (and still is) one of our favorite pastimes, and it has taken the faces behind the fame quite far. Now, YouTube beauty sages are more popular than ever, coming out with their own makeup lines, books and even country-wide tours. We have compiled a list of the eight best beauty videos from our favorite vloggers, focusing on tutorials that perfectly balance being relatable, fun and helpful.

1. The Ultimate Red Lip: Kandee Johnson

Kandee Johnson is a veteran beauty aficionado, covering everything from everyday makeup looks to product reviews to full on transformations. While Kandee is lauded for her entire video collection, this one stands out as a perfectly simple tutorial for a unique but totally wearable take on the classic red lip. Instead of using red lipstick, she uses two different red lip liners to create a gorgeous look that flatters all skin tones—an original and totally innovative approach other vloggers don't offer.

2. Easy and Effortless Winged Liner: Michelle Phan

Michelle Phan is one of the most famous makeup masters in the world, with nearly 8 million subscribers, a book, a makeup line and more. In this video, she dishes out a few of her tricks on how to create the perfect winged liner—talk about a useful go-to! We all know to proceed with caution when it comes to liquid liner, as it can be tricky and difficult to work with. Luckily, Michelle addresses the most common struggles that other tutorials don't account for, giving us a few different options to help create the perfect winged eyeliner look with ease.

3. Quick, Soft and Luscious Curls: Blair Fowler

Blair is the younger sister of Elle Fowler, and both are well known in the beauty vlog world. She's adorable, sassy and totally relatable, which makes her videos super fun. In this particular tutorial, she demonstrates her everyday hair routine and unveils the products she uses for soft, speedy curls. It's a great curling tutorial for both beginners and experts, as it introduces some exceptional styling formulas, and the entire process is complete in under 15 minutes—making it so accessible!

4. Full-Coverage, Acne Foundation Routine: Cassandra Bankson

Cassandra is a model who has cystic acne (she's gorgeous regardless!)—she created a video on how to do a foundation routine specifically for those with acne, pimples, scars, blackheads, oil and problematic skin. It's a standout video for a wide variety of audiences, be it those who are just looking for a full coverage foundation look or those seeking pointers on how to cover up problem pimples or blackheads.

5. Natural Beauty: Dulce Candy

Dulce Candy has been making videos on beauty, fashion, lifestyle and more for years. In this video, she collaborated with Cosmopolitan and Olay to create the perfect “no makeup” makeup look. We love this pick because it enhances natural beauty and focuses on soft, smooth skin—who wouldn't want that?

6. Effortless, Lazy Hairstyles: Zoella

Zoella has been a rising star in the beauty vlog world with her adorable accent and helpful tips and tutorials. This video is perfect for the days when you don’t feel like putting a lot of effort into your hair, but still want it to look totally fab. She shows a variety of quick, easy and fashionable hair tutorials that work on many different hair types, meaning this video surpasses others with its versatility and diverse solutions.

7. Foolproof Makeup Routine: Jenna Marbles

Jenna Marbles is one of the funniest lifestyle vloggers on the internet. She's incredibly relatable and always keeps it real, and this makeup tutorial is no exception. Of course, she looks flawless as always, but gives super easy (and much needed!) instructions for those who aren’t totally skilled with makeup. Jenna makes her everyday makeup routine understandable for all women, and is super versatile in what products and applicators she uses.

8. Countouring for Beginners: Jaclyn Hill

Jaclyn Hill is a makeup artist with hundreds of millions of views on videos such as how to shape and sculpt brows, how to do the classic smoky eyes and how to master flawless foundation routines. In this video, Jaclyn gives us a step-by-step tutorial on basic face contouring. This video is a must-have for anyone afraid to experiment with contouring, as Jaclyn demonstrates a method that looks good while remaining achievable at home.


So, whether you want a brand new makeup look or need a few tips on finding the perfect lipstick shade, you can always turn to the beauty gurus. Sometimes, we just don’t know how to do something, or want to perfect our skills, and the masters of hair and makeup are always there to help. Even better, in addition to providing a useful tutorial, each video in our top eight really showcases the different personalities of each vlogger. So go out, have a laugh and nail that winged liner, collegiette!