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Black-Owned Beauty Brands You Should Support, Not Only Now But Always

While it may feel a bit selfish to be thinking about makeup with all that's going on in the world, purchasing from these black-owned beauty brands is a way to highlight Black entrepreneurs, artists and innovators, and also fund underrepresented brands. Black beauty trends often become popular in the mainstream media, but it's usually non-Black brands that are promoted alongside them. By buying products from these Black-owned beauty companies, you're helping to support Black excellence, and celebrating the people who started many of today’s trends. Here are 12 Black-owned beauty brands that you should be shopping right now, and always.

  1. 1. UOMA Beauty

    UOMA Beauty was created to make sure makeup was created in all shades. Each shade is specially created for the color group the tone falls into, supporting healthy and glowing skin for all. In addition to just skin products, UOMA also has eyeshadows, lipsticks, and brow products. 

  2. 2. B. Simone Beauty

    Created by Youtuber B. Simone, this cruelty-free and vegan makeup brand provides a large variety of lip products. B. Simone Beauty’s glosses, liners and lip mattes glide on easily and come at affordable prices. 

  3. 3. KNC Beauty

    The first all-natural lip mask on the market, KNC Beauty creates beautiful, kissable lips without the chemicals. KNC Beauty now sells eye masks to diffuse puffiness and an absolute must-have lip scrub. 

  4. 4. The Lip Bar

    A cruelty-free and vegan makeup company, The Lip Bar has created lip products that don't compromise your health. Now, they've expanded to eye and face products to provide an all-natural alternative to most products. 

  5. 5. Black Opal Beauty

    The first technologically advanced skincare and color cosmetics line for women of color, Black Opal began focusing on the intricacies of Black skin. Black Opal now provides a wide range of lipsticks, foundations, powders and eye products, as well as a full selection of skin products for both men and women. 

  6. 6. Luv Scrub

    Used in West Africa for generations, Luv Scrub brought the nylon exfoliator to the mass market, giving thousands of women soft and fresh skin. Unlike traditional exfoliators, which can irritate your skin and must be replaced frequently, Luv Scrub can revitilize your skin and be used for up to 18 months. 

  7. 7. Coloured Raine Cosmetics

    Founded by Loraine R. Dowdy, who left her job in finance to begin the brand, Coloured Raineprovides highly-pigmented makeup for all skin tones, ages and genders. With her standout eyeshadow palettes and lipsticks, anyone can rock any bright color they choose. 

  8. 8. Pear Nova

    This “five free” nail polish line — meaning it does not contain formaldehyde, formaldehyde resin, camphor, toluene, or dibutyl Phthalate DBP — is vegan and cruelty-free. Pear Nova comes in a variety of shades, and also offers cuticle oil and gel formulas. 

  9. 9. Lauren Napier Beauty

    This is not your average makeup wipe. Lauren Napier Beauty’s wipes nourish your skin as they remove makeup, sunscreen, or any other residue. This all-natural cleansing wipe leaves the face looking refreshed, while also getting rid of stubborn makeup at the end of the day.

  10. 10. Ace Beaute

    Ace Beaute originally began as a cruelty-free false eyelash brand, but has since grown to offer eyeshadows and brushes. This affordable beauty brand provides highly-pigmented colors that work on all skin tones, and high-quality falsies. 

  11. 11. Beneath Your Mask

    One of the leading beauty brands, Beneath Your Mask, revitalizes your hair, body, and face with products that cut out the chemicals. Beneath Your Mask provides luminous skin and healthy hair to all who use it.

  12. 12. Mented Cosmetics

    Mented was founded to help women of color find nude shades that match their skin tone. Since its creation, Mented—a play on the word pigmented—has expanded to lipsticks, blushes, nail polish, foundations and eyeshadows. 

These makeup brands were created to show that beauty comes in all colors. With this list, you're able to support this message and guarantee that Black makeup brands are able to be sustained into the future.