9 Indie Beauty Faves On Amazon Under $20 You’ll Truly Fall In Love With

To my fellow beauty obsessors, if you didn’t know, Amazon has a massive Indie Beauty shop that's full of goodies from independent brands we know (or don’t know) and love.

There are so many options in the areas skincare, makeup, fragrance, and natural hair products from independent beauty brands that we may recognize such as 100% Pure and The Better Skin Co. But, the online shop is also the perfect hub to discover new and top-rated products from global and innovative brands. 

Of course, shopping on Amazon can get extremely frustrating, so to make things easier for you we’ve rounded up some of our favorites down below. 

  1. 1. Maple Holistics Argan Oil Shampoo

    This sulfate-free shampoo is beloved by over 7,000 reviewers on Amazon. It's made from avocado oil, jojoba, peach kernel, and multiple vitamins that work to naturally cleanse and strengthen your hair. If you're looking for a shampoo that will address split-ends and breakage, stop hair thinning, and revive dry or dull hair, then this is the product for you! 

    Get it on Amazon for $10.95.

  2. 2. Pony Effect Favorite Fluid Lip Tint

    This super moisturizing lip tint will keep your lips feeling super hydrated and bomb AF at the same time. You build and blend the color to get the perfect shade for any occasion. 

    Get it on Amazon for $12.75.

  3. 3. Undone Beauty's 3-in-1 Lip & Cheek Cream

    A good multi-use product is hard to come by. This product gives your lips and cheeks a nice dewy flush that's so natural. Some two-in-one creams are so pigmented that leave blotchy stains on your skin. With coconut extract, the tint has three levels of pigmentation: sheer, medium, and intense. You can get a soft flush or a bold lip, or you can get a bright cheek with a nude lip. It’s like magic! 

    Get it on Amazon for $7.

  4. 4. Tree To Tub Face Wash

    This unscented foaming facial cleanser is made with coconut, shea butter, aloe vera, acai, and chamomile. It’s super gentle and healing on the skin because of the low pH formula. Those looking for something that’s easy on their eczema, rosacea, or sensitive skin the product is one of the best indie options. The cleanser is also hypoallergenic, fair trade, vegan, cruelty-free, and sustainably harvested. 

    Get it on Amazon for $18.99.

  5. 5. Chella Eyebrow Pencil

    There's nothing like a fierce brow, and this pencil will give you just that. The creamy consistency and angled brush glide on easily to give you spot precision, as well it smudges easily to give you a more natural look. It currently comes in 6 shades, ranging from blonde to ebony. 

    Get it on Amazon for $18.99.

  6. 6. HAN All-Natural Bronzer

    It's rare to find an eco-chic makeup as many lack pigment, texture, and long wear. But not this bronzer! Not only does it smell amazing, but it blends out so well and doesn't leave your skin looking muddy. It also has a bunch of ingredients that are good for you skin like rice powder to absorb oil, argan oil and cocoa seed butter for moisturization. 

    Get it on Amazon for $16.

  7. 7. Eve Hansen Pure Lemon Essential Oil 

    Multipurpose product alert! Not only can work as an aromatherapy oil to relieve stress and boost energy, but it also can help give your skin and hair a healthy glow. 

    Get a 4-ounce bottle on Amazon for $19.95.

  8. 8. Maple Holistic's Silk18 Natural Hair Conditioner

    Say goodbye to frizzy hair, and hello to silky, smooth hair. It's packed with 18 different silk amino acids to soften and smooth hair, jojoba and argan oils to strengthen, protect, and give shine, and botanical keratin to replenish low keratin levels. It's also all-natural and cruelty-free. So, basically, it's magic in a bottle. 

    Get it on Amazon for $10.40.

  9. 9. Beauty For Real Waterproof Eyeshadow Stick

    Did someone say waterproof eyeshadow? Beauty For Real claims that the stick is crease-proof and has a huge color payoff, with stay-all-day power. The product applies like a cream but then it sets as a powder finish. It's also cruelty-free. 

    Get it on Amazon for $19.00.