This article is written by a student writer from the Her Campus at Miami (OH) chapter.
Shannon Pesek is a senior here at Miami majoring in English: Creative Writing and Journalism and is also one of three brand ambassadors for theSkimm. theSkimm is a daily e-mail newsletter that you can subscribe for that sends you a summary of important news each day, written in a creative fashion. I myself receive the Skimm daily and appreciate its content greatly. It allows me to understand the big picture for worldly events without doing much reading. Below, Shannon shares a little more about theSkimm and her role in this conversation starter news source.
HC: How did your involvement begin with the Skimm?
SP: I’ve been hooked on theSkimm since last semester. I started with the Skimm’bassador program after they sent out a tweet over winter break looking for Miami students to help them with this project.
HC: What do you do on a daily/weekly basis for theSkimm?
SP: We focus a lot on social media and getting the word out there. We’ve all relied a lot on our sororities and spreading the word through them. We try to table and pass out flyers once every week or every other week.
HC: What has been the most rewarding aspect for you in being a part of this awesome news source?
SP: The founders of theSkimm, Carly and Danielle, are such inspirational women. I look at everything they’ve accomplished and am really proud to be a part of such a great company.
HC: Do you plan to have more growth with theSkimm? If so, how and why?
SP: Since theSkimm is a startup company, they are constantly growing and expanding. This was the first semester they had the Skimm’bassador program, and I feel so lucky to be a part of it. I could see myself continuing to spread the word about theSkimm forever!
HC: Since theSkimm is written in a creative, more feminine, style are you trying to target mainly a female audience?
SP: The writing for theSkimm is smart, witty and fun, much like the women who run the company. However, some of the most loyal followers of theSkimm are guys who can’t get enough of the product. theSkimm is perfect for anyone who wants to stay in-the-know, but doesn’t have the time to read all of the headlines.