Looks like tracksuits just might be back – and we have Juicy to thank for it. With the recent rise of the athleisure trend, Juicy Couture was quick to jump on the bandwagon and has appointed celebrity stylist, Jamie Mizrahi, as the new creative director and point person to update the classic tracksuit. Mizrahi, whose clients include Katy Perry, Riley Keough and Leighton Meester, told WWD, “I am not trying to reinvent Juicy. It has such a brand identity already—carefree, tongue-in-cheek fashion. What I’m doing is taking the history that is so special and continuing to make it feel fun and wearable by bringing back silhouettes and materials and making them work for the modern women.”
The brand also has plans to expand their athleisure line to include as many options as possible for the “modern” woman. Although we have no idea what Juicy really has in store, Katy Perry just might – in a velour mini, that is.